Marketing Analyst I
About The Position
You spend at least a third of your day at your job. You might as well spend it doing something you really love while working with a team you really enjoy being with, right? That’s the kind of atmosphere we offer at Pekin Insurance—fun, fast-paced, gratifying, supportive, and collaborative. Of course, it’s not all fun and games. Insurance is a serious business, and we pride ourselves on making people’s lives whole again after a major disaster or even a fender bender. It’s that sense of helping people that makes our team want to do our best every day. If you want to be excited about starting your workday and are ready to make a real difference in people’s lives, this could be the right spot for you. This is your opportunity to belong, thrive, and make a difference—right here at Pekin Insurance. Position Overview The Marketing Analyst I supports marketing and sales operations by analyzing data to evaluate market trends, customer behavior, and campaign performance. This role partners closely with internal and external stakeholders, with a strong focus on Voice of the Customer, attention to detail, and analytics, to drive data-informed decisions and improve ROI. Responsibilities include supporting marketing teams and specialists, assisting with system enhancements and product testing, and monitoring performance through campaign retrospectives, co-op reporting, digital tests, contests, and promotions. The role also troubleshoots existing products and processes and recommends solutions where improvements are needed.
Requirements
- Bachelor's degree in Marketing, Business, Insurance, or equivalent experience
- Basic ability to: Use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or problem-solving approaches
- Analyze complex data, use data visualization tools, and translate insights into clear, actionable recommendations
- Recognize, analyze, and solve a variety of problems
- Analyze, organize, and prioritize work while meeting multiple deadlines
- Communicate effectively in both written and verbal formats
- Maintain effective interpersonal relationships
- Work effectively in a fast-paced environment
- Demonstrate strong attention to detail and a proven ability to produce accurate work consistently
- Work overtime as required
- Demonstrated knowledge of: Microsoft Office Products
- Applicants must be authorized to work in the U.S. without sponsorship now or in the future.
Nice To Haves
- Preferred Basic work experience, including internships, preferred
- Preferred (but not required) knowledge of Adobe Suite, web publishing, Google Analytics, and Survey Monkey platforms and applications
Responsibilities
- Acts as a liaison to business partners championing Voice of the Customer needs
- Tests revisions and/or updates taking place on various systems for all new department products
- Participates in developing, implementing, and monitoring moderately complex departmental and company projects
- Answers questions from department personnel, Information Technology (IT), and other departments regarding department products
- Point of contact for department users regarding moderately complex system problems and questions
- Liaison between department and IT for production problems, inquiries, etc.
- Reviews documents in production for accuracy and correctness
- Proofs revised and new forms such as endorsements, applications, policyholder letters brochures, etc., where applicable
- Performs digital marketing support operations
- Performs other duties as assigned
Benefits
- Health, Dental and Vision Insurance
- Generous 401(k) with company match
- Paid Time Off (PTO) with Paid Holidays
- Flexible/Hybrid Work Schedule
- Paid Volunteer Program
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
501-1,000 employees
