Marketing Activation Specialist

Yalent•Irvine, CA

2d•Onsite

About The Position

The Mission AllCare AI is an AI-powered healthcare delivery platform that brings the full clinic directly to seniors — where they live. We partner with CCRCs, Independent Living communities, and senior living operators across California to make enrollment seamless and care accessible. We don’t just coordinate care — we deliver it. We support care for thousands of seniors across California and are growing fast. Demand for our model is outpacing capacity, and we are expanding because there is real, immediate work to be done. The Opportunity This is not a remote campaign role. This is a field role — and the field is what makes it matter. As a Marketing Activation Specialist on our Consumer division, you will own on-the-ground activation across your assigned senior living communities. You will be the person in the room: running events, building genuine trust with residents and families, and generating the warm, qualified pipeline that our lead generation team converts into enrollments. You will work independently across a calendar of activations and in close coordination with the lead generation team — ensuring every lead is cleanly handed off and every piece of collateral in the field reflects what we actually offer. Your work is visible, measurable, and directly tied to outcomes that matter. What This Looks Like Day-to-Day Own your activation calendar. Plan and execute in-person events at CCRC and Independent Living communities — health fairs, lunch-and-learns, resident information sessions, one-on-one outreach. You manage scheduling, materials, logistics, and follow-through end-to-end. Be the face of AllCare in the community. Represent AllCare to residents, family members, and community staff with warmth, clarity, and professionalism. You build trust over time, not just at events. Keep the pipeline clean and moving. Document activation leads accurately and hand them off to the lead generation team with no gaps. Flag friction points that slow the enrollment journey before they become problems. Create collateral that actually gets used. Develop and refresh field materials — flyers, one-pagers, event handouts — in close coordination with the lead generation team to ensure everything in the field is current and on-message. Feed intelligence back to the team. Track event attendance and resident interactions in the Company’s CRM. Surface community feedback, objections, and patterns that sharpen how we show up next time.

Requirements

3–5 years of experience in field marketing, community outreach, event coordination, or a similar customer-facing role
Valid driver’s license and reliable access to transportation — regular travel to partner communities across your assigned territory is core to this role
People Who Genuinely Like People.
You are comfortable and confident with seniors and their families.
Self-Directed Operators.
You can manage a multi-community calendar, prep your own materials, and execute without being micromanaged.
You flag problems early and solve them without waiting to be asked.
Clear Communicators.
You are as effective in a written activity report as you are in conversation.
The team relies on your field notes to make better decisions.
Mission-Oriented.
You want to work somewhere the work matters.
Helping seniors access better care is not a talking point to you — it’s the reason you show up.

Nice To Haves

Prior experience in senior living, home health, or healthcare is an advantage but not required
Familiarity with CRM tools (Salesforce, HubSpot, or similar) preferred
Bilingual (Spanish/English) is a plus given the communities we serve

Responsibilities

Own your activation calendar.
Plan and execute in-person events at CCRC and Independent Living communities — health fairs, lunch-and-learns, resident information sessions, one-on-one outreach.
You manage scheduling, materials, logistics, and follow-through end-to-end.
Be the face of AllCare in the community.
Represent AllCare to residents, family members, and community staff with warmth, clarity, and professionalism.
You build trust over time, not just at events.
Keep the pipeline clean and moving.
Document activation leads accurately and hand them off to the lead generation team with no gaps.
Flag friction points that slow the enrollment journey before they become problems.
Create collateral that actually gets used.
Develop and refresh field materials — flyers, one-pagers, event handouts — in close coordination with the lead generation team to ensure everything in the field is current and on-message.
Feed intelligence back to the team.
Track event attendance and resident interactions in the Company’s CRM.
Surface community feedback, objections, and patterns that sharpen how we show up next time.