Marketing Activation Intern

KEEN Footwear • Portland, OR

16d • $22 - $22 • Onsite

About The Position

Are you passionate about sandals, boots, and everything in between? Do you live and breathe sustainability? Do you have a creative eye, a hunger to learn, and a KEEN interest in the outdoor industry? If you said yes to any of the above, we have the perfect opportunity for you! The Marketing Activation Intern aids in the development of trail running strategies and playbooks to grow the brand, sell thru product, and reach business objectives by supporting the U.S. marketing team and larger trail running team. As an Intern at KEEN (KEENtern), you’ll dive into the exciting world of footwear, innovation, and community! You’ll get hands-on experience working alongside industry experts and contribute to shaping the future of KEEN.

Requirements

• Be a Junior, Senior, or Graduate student working toward a degree in Marketing, Business, or a related field.
• Be eligible to work in the U.S.
• Commit to a 10-week program from mid-June through mid-August
• Dedicate 40 hours per week during standard M-F, PST working hours
• All roles are located in Portland, OR. Must be able to move to Portland during the duration of the internship if you are not already living here.
• Plan no more than four total days of vacation during the internship
• Proficient in Microsoft Office programs, including Outlook, Word, and PowerPoint
• Ability to learn and adapt quickly to new software and tools.
• Strong verbal and written communication skills.
• Highly organized with the ability to prioritize and manage multiple tasks.
• Strong attention to detail in preparation of presentations, reports, and materials.
• Ability to occasionally work nights and/or weekends throughout the duration of the internship, as determined by the activation calendar.
• Ability to work independently as well as collaborate with a team.
• Comfortable sitting at a desk and using a computer for extended periods of time.

Nice To Haves

• Interest or experience in running preferred.
• Knowledge of the footwear industry, fashion trends, and consumer insights is a plus.

Responsibilities

• Support the U.S. trail running marketing strategy by partnering closely with the U.S. Marketing Activation manager and larger trail running team.
• Plan and execute local community events and marketing activations with run clubs, at trail races and run specialty retailers.
• Create engagement strategies for trail runners across IRL, digital, social, and wholesale channels.
• Support the KEEN trail running ambassador program.
• Conduct competitor research and analysis and provide reporting on trail running throughout various marketing channels.
• Coordinate product seeding.
• Develop content strategy around trail running events and activations.

Benefits

• Meaningful Work: Tackle real-world projects that make an impact, gaining valuable hands-on experience at a globally recognized brand.
• Collaborative Environment: Partner with talented teammates and work on in a group project with other KEENterns.
• Networking Opportunities: Build connections with industry experts and mentors who can help shape your career.
• Perks & Benefits: Enjoy product discounts, a subsidized cafeteria, and an inspiring workspace.
• Outdoor Adventures: Immerse yourself in Portland – a vibrant city nestled between the mountains and the coast – a hub for all things outdoors, such as hiking, biking, rafting, camping, and climbing.

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Number of Employees: 251-500 employees