Experienced Marketer

Portage•Portage, IN

18d•$36,000 - $50,000•Hybrid

About The Position

ComForCare Home Care is a franchise of premier in-home care providers. We take time to understand the needs of our clients and work diligently to keep them safe at home. With ComForCare, clients can live independently and continue to do the things they love. As a Marketer at ComForCare, you will oversee marketing initiatives, negotiate contracts with payers for optimal reimbursement, participate in strategic planning, and ensure consistent communication with clinical staff to maintain a unified message for customers and the community. Learn more about how we show we value our team and why they love working at ComForCare. Make a meaningful difference by ensuring accessible and effective healthcare services for clients through strategic marketing and reimbursement negotiation, while also contributing to the business's success by playing a key role in achieving growth goals and enhancing brand reputation. Live your best life possible while helping others live theirs. Our Caregivers are the heart and soul of what we do. For that reason, we put our CaregiversFirst each and every day. At ComForCare, it is our CaregiverFirst promise, that our caregivers will be: Treated with respect and dignity. Provided exceptional training on a regular and ongoing basis. Are never alone in the field - support is always available. Thoughtfully matched with clients that they are compatible with. Join our team and be a part of a certified Great Place To Work®! Thousands of ComForCare employees were surveyed and the response was overwhelmingly positive, with 90% agreeing that ComForCare is in fact a Great Place To Work®.

Requirements

High school diploma or equivalent
Valid driver’s license and reliable transportation
Strong communication and relationship-building skills
Comfort working in the field and visiting referral partners daily
Organized and able to track follow-up tasks consistently

Nice To Haves

1+ year experience in healthcare marketing, outreach, or sales
Experience in home care, home health, SNF, hospital, or senior services preferred
Knowledge of: Medicaid Waiver / HCBS programs
Senior care and community resources
Familiarity with Northwest Indiana healthcare networks is a plus

Responsibilities

Build relationships with referral sources across Porter, Lake, and LaPorte Counties
Conduct weekly outreach visits to Hospitals & discharge planners, Skilled nursing & rehab facilities, Assisted living communities, Physician offices, Case management agencies (waiver/care management)
Represent ComForCare professionally at events, networking meetings, and community programs
Increase referral volume for Medicaid Waiver clients, Private Pay clients, Long-Term Care Insurance clients, Veterans/community-based clients
Track leads, referrals, follow-ups, and outcomes
Follow up consistently with referral sources to become a preferred provider
Assist with distributing brochures, marketing materials, and agency updates
Help coordinate community events, lunch-and-learns, and outreach campaigns
Maintain a positive and consistent brand image for ComForCare in the community
Submit weekly outreach plans and visit schedules
Document marketing visits and referral activity in a tracker/CRM
Provide updates on key partnership opportunities and competitor activity