Marketer, Product Webinars

HubSpot • Boston, MA

6d

About The Position

POS-31460 Marketer, Product Webinars HubSpot Academy is on a mission to be the place people go to learn how to start and grow a business. We offer a variety of educational and inspirational content — from blog posts to lessons and full certification courses — that provides valuable business training to people all over the world. This educational content generates new customers for the business and delights ‌existing ones in service of achieving their business and career goals. The next step in achieving our mission is to continue to expand the live events (think webinars) Academy offers to reach more prospects and customers worldwide. As part of the Academy Programs team, you’ll create live experiences and programming to empower the HubSpot ecosystem with the information and resources they need to use the HubSpot tools successfully. You’ll work cross-functionally to bring a wide variety of events (varying in size, scope, and style) to life. The ideal candidate has a strong marketing background, a passion for storytelling, and a track record of effective stakeholder management. We’re looking for someone who can manage full executional ownership, from ideation to reporting and optimization, while thinking outside-the-box to ensure we’re delivering exceptional event experiences.

Requirements

• Have a history of managing global event or webinar programs
• Strong verbal and written communication skills
• Are agile and experimental, bringing new ideas to the team and moving at a fast pace
• Focus on innovation — with the ability to understand where the community events program has been, where it is today, and where it’s going
• Are detail-oriented, with a focus on quality and accuracy
• Have the ability to be hands on, with comfort in driving both strategy and day-to-day execution

Responsibilities

• Manage all aspects of execution, including speaker sourcing, offer creation, scheduling, dry-runs, etc.
• Produce webinars and other virtual experiences to support the full flywheel, including thought leadership, product adoption, and upsell/cross-sell opportunities
• Coordinate with other Customer Success and Marketing teams to promote events to drive registration and attendance (e.g. community posts, email campaigns, co-marketing)
• Collaborate cross-functionally to identify content gaps and create programs to hit the greater HubSpot team’s goals
• Experiment with different formats and offers to improve attendee experience
• Partner with Customer Success and Sales to leverage our event programs in their motions year-round
• Track and analyze event performance data to continuously improve and iterate
• Scale successful event programs globally

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees