Market Segment Manager - Work Truck

ITW • Appleton, WI

1d • Hybrid

About The Position

Are you a business development professional energized by finding and defining where the business should grow next? As Market Segment Manager for the Work Truck segment, you will shape the growth strategy of one of Miller Electric’s fastest growing markets within the Power Systems Division of ITW. This is a high-impact, high-visibility role responsible for defining where we play, how we win, and which opportunities deserve focus, investment, and innovation. You will turn ambiguity into direction, identifying unmet needs, competitive threats, and emerging opportunities, then translating those insights into clear strategic choices. Your work will directly influence product roadmaps, innovation priorities, and go-to-market strategies that show up in the field and drive real business results. Opportunity for remote work for the right candidate.

Requirements

• Bachelor’s degree in Marketing, Business, or a related technical field.
• 5–10 years of experience in strategic marketing, market research, or business development, ideally in a B2B or industrial environment.
• Travel up to 50%
• Proven success in market or segment strategy, portfolio prioritization, or new market entry.
• Strong market analysis and competitive intelligence skills.
• Ability to model market size, share, and growth.
• Ability to connect market trends to customer needs and business opportunities.
• Skilled at turning qualitative and quantitative data into clear recommendations.
• Strong understanding of customer buying behavior and value drivers.
• Track record of uncovering insights that translate into growth.
• Clear, compelling communicator and storyteller.
• Proven ability to influence across functions and levels.
• Builds trust and credibility with cross-functional partners.
• Solid understanding of P&L drivers, pricing, and margin dynamics.
• Ability to evaluate opportunities against risk, complexity, and return.
• Experience translating market insight into sound business decisions.

Nice To Haves

• Intellectually Curious: Asks questions, seeks understanding, and challenges assumptions.
• Customer-Centered: Deeply committed to understanding customer needs.
• Comfortable with Ambiguity: Operates effectively in evolving and uncertain environments.
• Collaborative: Engages others to build alignment and momentum.
• Practically Optimistic: Balances realism with a growth-oriented mindset.
• Demonstrated impact from customer or market insight.
• Uses evidence to inform decisions.
• Respected partner across teams.
• Experience driving segment growth, share gains, or new market entry.
• Communicates ideas in a way that drives understanding and action.

Responsibilities

• Identify and size attractive growth markets using customer, trend, and competitive analysis.
• Map markets to clarify customer segments, unmet needs, and competitive positioning.
• Form strong, evidence-based points of view on where the business should compete and why.
• Assess market attractiveness, barriers to entry, and revenue potential to guide portfolio priorities.
• Lead customer and market research through interviews, surveys, and field observation.
• Translate insights into clear problem statements and opportunity definitions for Product Management and Product Development.
• Champion a customer-first perspective, ensuring products and positioning reflect real value drivers.
• Partner closely with Product Management, Engineering, and Sales to align on market direction and opportunity selection.
• Influence decisions across teams and levels without direct authority.
• Communicate market insights and recommendations clearly and credibly to senior leadership.
• Build and prioritize business cases for new growth opportunities.
• Track post-launch performance, including adoption, revenue growth, and customer satisfaction.
• Refine value propositions and go-to-market strategies as markets and customer needs evolve.

Benefits

• ITW is an equal opportunity employer.
• We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.
• ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.
• All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.
• Career development and learning opportunities in more than 50 countries across the globe.
• Committed to investing in our people and supporting their growth through unique and relevant development opportunities at each stage throughout the employee life cycle.
• Decentralized, entrepreneurial culture empowers you to think and act like a business owner.
• We aspire for everyone to perform to their full potential and value the unique and diverse perspectives, experiences and ideas that make us better together.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1-10 employees