Market Research Manager

Microsoft • Redmond, WA

3h

About The Position

Join Microsoft Research + Insights as we define the future of research. In this high impact role, you will help build the next generation of AI accelerated research capability. You will combine traditional and modern market research methods, AI powered platforms, and human expertise to deliver fast, high quality insights that directly shape business decisions across Microsoft. If you’re energized by redefining how research gets done, building new capabilities, and influencing decisions at scale—this role is where your impact can accelerate. About the team: Microsoft’s Research + Insights (R+I) organization is one of the world’s largest and most advanced insights teams, partnering across the company’s core businesses. Our team blends rigorous research craft, AI driven tools, and strategic consulting to influence decisions that reach billions of customers. We’re curious, analytical, and impact driven—motivated by the responsibility and opportunity to shape Microsoft’s future. At Microsoft, we are committed to the mission of empowering our customers to realize their full potential. We are inspired every day by how our customers connect with our brand. We love to learn about the software, services, and devices they use to find creative solutions to business problems, develop breakthrough ideas, and stay connected to what’s most important to them. We are equally committed to ensuring our employees have the working environment and resources to succeed and develop as professionals in their disciplines. Microsoft’s Research + Insight’s team is entering a new era where AI powered platforms, in house capability, and streamlined research workflows are fundamentally reshaping how we work. This role accelerates that momentum in campaign development and leverages AI-driven tools and techniques to provide insights where never before possible. In this role, you will contribute to a team dedicated to telling holistic stories about our brands and marketing campaigns. The primary focus of this role is contributing to campaign insights which help us understand how our campaigns contribute to customer experience and perception about our brands. These activities will provide insights to marketing practitioners with the objective of influencing strategic decisions connected to brand activations, creative messaging, and media. You will gain deep understanding of quantitative and qualitative methods, creative AI-driven methodological design, and turning insights into actionable stories. The ideal candidate is naturally curious, has a general understanding of market research techniques, and a keen ability to collaborate and influence across teams.

Requirements

• 2+ years experience in data science, research, marketing or business-related roles
• Bachelor's Degree in Business, Marketing, Economics, Social Sciences, Statistics, or related field AND 1+ year(s) experience in data science, research, marketing or business-related roles.
• Procficient foundational skills in both qualitative and quantitative methods.
• Demonstrated ability to communicate complex insights in clear, compelling narratives.
• Ability to navigate ambiguous, fast moving environments with a growth mindset.
• Excellent written, verbal, and visual storytelling skills to design research, deliver insights, and impact business decisions.

Nice To Haves

• 5+ years experience in data science, research, marketing or business-related roles
• Bachelor's Degree in Business, Marketing, Economics, Social Sciences, Statistics, or related field AND 4+ years experience in data science, research, marketing or business-related roles
• Master's Degree in Business, Marketing, Economics, Social Sciences, Statistics, or related field AND 3+ years experience in data science, research, marketing or business-related roles.
• 1+ year(s) project management experience.
• Experience with market research focused on campaign measurement, including ad testing
• Experience working in house within a large, matrixed organization.
• Experience working with market research agencies or in a market research agency to design and execute different types of research.
• Demonstrated ability to lead change, drive adoption of new methods, or introduce new research capabilities.

Responsibilities

• Lead research programs dedicated to campaign and competitive intelligence • Run traditional and AI Enabled Research to inform creative development and in-market campaign decisions • Leverage syndicated data to contextualize knowledge into broader, market-level insights
• Deliver Strategic Insights at Speed • Translate research signals into clear, compelling narratives that influence product, marketing, and business decisions. • Guide teams through rapid cycle research, enabling closer proximity to the problem space and stronger interpretation of insights.
• Partner Across Teams • Collaborate with research managers, data scientists, marketers, and product leaders to ensure insight alignment and business relevance. • Act as an ambassador for modern research tools and methods, helping drive adoption and behavior change across the org. • Work with an ecosystem of research suppliers managing research methods, timelines, and deliverables.
• Contribute to Strategic Vision • Support R+I’s long term capability building strategy focused on agility, depth, IP protection, and the next generation of research talent.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees