Market Research Director or Senior Director, Travel, Tech & Lifestyle Clients

National Research Group•New York, NY

18d•$100,000 - $150,000•Remote

About The Position

We’re looking for a Director or Senior Director to join our Devices & Services team to help lead one of our most dynamic, wide-reaching client portfolios. This role works with a global travel brand, along with additional work across lifestyle, tech and retail, to answer big questions about audiences, products, brand strategy and more. This role is ideal for someone who thrives at the intersection of mixed-methods research, strategic insight development and client partnership. In this role, you’ll shape global research programs end to end, moderate qualitative work, design and execute quantitative design and analysis, and bring clarity and structure to data for clients. If you’re energized by connecting the dots between consumer behavior and business strategy, and enjoy helping clients translate insights into action, this role is for you!

Requirements

Experience – We’d love for you to have 7+ years’ experience working in consumer insights, consumer research strategy, ideally with exposure to large brands in technology, travel, lifestyle or retail.
Your degree(s) – Ideally looking for a B.A./B.S. degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a related field. Additional degrees are welcome!
Passion – An enthusiasm for research, data driven approaches, and strategic thinking. You enjoy staying up to date on industry trends and developments.
Research practitioner – In-depth understanding and experience with a range of complex qualitative and quantitative research methodologies. Experience with moderation is a must.
Client-centric – Proven experience nurturing and building relationships with clients, understanding their goals and ensuring we deliver on those and confidently providing strategic guidance to them.
Leadership – You can lead, mentor and inspire junior team members.
Data driven – Expert at working with data to identify trends and insights, including both structured (i.e. data and hard numbers) and unstructured (i.e. interviews and qualitative) data. Advanced data visualization skills using tools such as Excel, PowerPoint, Google Docs and Slides.
Data analysis techniques and software – Experience with designing research or and interpreting results of the following data analysis techniques would be helpful: statistical significance testing, correlation analysis, multivariate analysis techniques (such as cluster/segmentation analysis) and conjoint and discrete choice analysis. Experience with statistical packages, like SPSS or Q, are a plus.
Communication and storytelling – Strong writing skills where you can craft a story around data insights and clearly communicate key points in a succinct manner. You have great verbal communication skills as well and are highly skilled at presenting to groups and sharing your point of view.
Curiosity and critical thinking – You are genuinely interested in seeking information on the “whys,” always digging for more information to understand what makes consumers tick. Whether it’s understanding why one marketing message is more effective than another or what consumers think we could be using AI for in the future, you can always find something interesting to sink your teeth into. Simply put, you love to learn.
Self-starter – Internally-motivated who continuously strives to get things done well, regardless of challenges encountered.
Expert multitasker – Successfully manages time and multiple competing priorities to ensure deadlines are always met. Staying organized is a must for managing projects!
Hawk-eyed attention to detail – You consistently deliver polished, accurate work.
Great team member – Team player who is able to work collaboratively and harmoniously within a team and across teams. You will roll up your sleeves to help get the job done and no task is beneath you. You welcome feedback because you have a zest for learning and growing.

Nice To Haves

Activation Experience: It’s a plus if you have experience designing and facilitating insight activation workshops or executive working sessions that help translate research into action.

Responsibilities

Lead mixed-methods research programs from proposal through delivery, applying both qualitative and quantitative approaches to uncover compelling insights.
Projects will include audience, landscape, and brand studies, with methods such as concept and creative testing, messaging/positioning evaluation, market sizing, conjoint segmentation, as well as a range of qualitative methodologies (online and in person ethnographies, focus groups, consumer co-creation, IDIs and AI-driven scaled qual).
Translate research data into clear, actionable insights and recommendations through visual, creative and story-driven reports.
Identify and develop research opportunities for new and existing clients. Cultivate and foster deep client relationships to successfully execute projects and drive overall business.
Serve as a trusted partner to clients, fully understanding their business objectives and strategically strengthening the relationship.
Potential to manage 1-2 direct reports, giving meaningful feedback on all aspects of a project and training analysts and managers across methodologies.
Collaborate across NRG teams to ensure work is high-quality, efficient, and aligned with broader client goals.
Contribute to proposals and ongoing growth opportunities within the Devices & Services team.

Benefits

Flexible/Remote work with optional usage of our great offices in Playa Vista and New York
Unlimited PTO, volunteer days and a generous number of recharge days including a full office closure during the week of Christmas and New Year’s
Medical, Dental, and Vision Insurance Plans
401K with company match
12 weeks paid Parental Leave
Regular performance evaluations with opportunities for promotions and merit increases
Educational and training reimbursement plan and other training and professional development opportunities
Employee perks program (includes discounts on travel, hotels, cars, fitness, movie tickets and more)
Resources available for mental health, inclusive care and family building
NRGratitude – our company-wide employee recognition program
Regular team/company events and activities including annual summer and holiday parties
Pet friendly headquarters and pet insurance options