Market Research and Analysis Specialist III

Daimler Truck North America•Portland, OR

1d•$95,000 - $121,000•Hybrid

About The Position

Inside the Role The Detroit Marketing Communications team listens to our colleagues across the company and to our customers in the market to help define who we are. We treat everyone with a stake in the brand as a source of input and inspiration, drawing on their feedback and data to define our identity and to craft the collateral that embodies it. The mediums we leverage include but are not limited to advertising, live events, product presentations, earned media (press releases) and social media. The successful candidate will take part in positioning the Detroit brand and its products in an ever-changing variety of these mediums with the aim to support our field sales teams and dealership partners in the telling of our brand proposition in order to drive brand growth. Posting Information We provide a scheduled posting end date to assist our candidates with their application planning. While this date reflects our latest plans, it is subject to change, and postings may be extended or removed earlier than expected. We Take Care of Our Team Position offers a starting salary range of $95,000 - $121,000 USD Pay offered dependent on knowledge, skills, and experience. Benefits include annual bonus program; 401k company contribution with company match up to 6% as well as non-elective company contribution of 3 - 7% depending on age; starting at 4 weeks paid vacation; 13+ calendar holidays; 8 weeks paid parental leave; employee assistance program; comprehensive healthcare plans and wellness programs; onsite fitness (at some locations); tuition assistance and volunteer paid time off; short-term and long-term disability plans. What You Drive at DTNA Creates and implements Detroit brand strategy in cooperation with Brand Manager. Supervises colleague(s) with less experience to support their contribution to the brand and aid their professional growth. Leads marketing strategies for assigned product lines. Leads and directs agency partners in support of media planning, creative content development, and campaign execution. Works closely with partners in product marketing, digital marketing, and sales to adapt to real-time market trends. Gathers, analyzes, and interprets marketplace trends and customer data as input to marketing and product development strategies/plans for individual consumers, business customers, and/or retail channels. Monitors market conditions, trends, competitors, etc. to project business sector/consumer demand and inform product launch timing. Researches competitor behavior including marketing strategies, pricing, sales and methods of operation. Measures the impact of marketing campaigns and reports against targets. Contributes to the voice of Detroit on social media channels to create fan engagement, build the brand community, and ensure accurate product representation. Works with the Digital Marketing group to review and provide brand/content direction on website(s), apps, configurators, etc. Maintains brand guidelines and governance to ensure consistent branding. Manages Detroit trademarks and protections and liaises with internal legal departments forcompliance review.

Requirements

Bachelor’s degree in area related to Marketing, Communications, or Advertising with 5-7 years of related experience.
Demonstrate excellent communication and organizational skills and success in multi-tasking.
Remain resilient to change, delegation, coaching, empowering and foster a sense of belonging.
Possess extensive experience with Microsoft Office software.
Possess excellent verbal and written communication.
Be able to translate market performance and segment insights into brand language.
Demonstrate past experience in creation of brand strategies.
Ability to work both independently and as part of a team.
Strong analytical skills, comfort with data and an insights-to-action mentality.
Experience in a role leading the development of new marketing strategies and campaigns from concept to launch.
Excellent written and oral communication skills.
Strong analytical and organizational skills.
Flexibility with ability to change direction and priority in a fast-paced environment.
Ongoing ability to independently increase technical skills and business knowledge.
Willingness to travel [up to 20%].

Nice To Haves

Experience managing marketing services vendor(s) is a plus.
Experience using the Adobe Creative Suite.

Responsibilities

Creates and implements Detroit brand strategy in cooperation with Brand Manager.
Supervises colleague(s) with less experience to support their contribution to the brand and aid their professional growth.
Leads marketing strategies for assigned product lines.
Leads and directs agency partners in support of media planning, creative content development, and campaign execution.
Works closely with partners in product marketing, digital marketing, and sales to adapt to real-time market trends.
Gathers, analyzes, and interprets marketplace trends and customer data as input to marketing and product development strategies/plans for individual consumers, business customers, and/or retail channels.
Monitors market conditions, trends, competitors, etc. to project business sector/consumer demand and inform product launch timing.
Researches competitor behavior including marketing strategies, pricing, sales and methods of operation.
Measures the impact of marketing campaigns and reports against targets.
Contributes to the voice of Detroit on social media channels to create fan engagement, build the brand community, and ensure accurate product representation.
Works with the Digital Marketing group to review and provide brand/content direction on website(s), apps, configurators, etc.
Maintains brand guidelines and governance to ensure consistent branding.
Manages Detroit trademarks and protections and liaises with internal legal departments forcompliance review.

Benefits

annual bonus program
401k company contribution with company match up to 6% as well as non-elective company contribution of 3 - 7% depending on age
starting at 4 weeks paid vacation
13+ calendar holidays
8 weeks paid parental leave
employee assistance program
comprehensive healthcare plans and wellness programs
onsite fitness (at some locations)
tuition assistance and volunteer paid time off
short-term and long-term disability plans