Market Research Analyst (211)

DRB Homes•Rockville, MD

4d•Onsite

About The Position

The Marketing Research Analyst role will involve providing valuable insights to support management and division leadership in their decision-making processes related to product designs and pricing by utilizing market trends and analytical data to enhance business decisions.

Requirements

Proven experience in Market Research Analysis
Ability to interpret substantial amounts of data and to multi-task.
Effective communication and presentation skills
Experience using search engines, web analytics and business research tools.
Familiarity with CRM programs
Adequate knowledge of data collection methods
Working knowledge of data warehousing, modelling, and mining
Strong analytical and critical thinking
BS degree in Statistics, Business, Finance, or related field
1-3 years of experience with degree; five plus years without degree

Nice To Haves

Experience in homebuilding, real estate, or similar industry preferred

Responsibilities

Possess the ability to independently analyze qualitative data, identify trends, assess strategies, and evaluate competition, with the goal of enhancing competitiveness.
Gathers and interprets market research data, generating reports, and preparing findings to management.
Collect data on consumers, competitors and marketplace and consolidate information into actionable items, reports, and presentations.
Understand business objectives and analytical methods to discover prospective customers’ preferences.
Compile and analyze statistical data using modern and traditional methods to collect it.
Must possess the ability to work independently, demonstrate initiative-taking abilities, have strong analytical skills and a deep understanding of market dynamics.
Experience in data visual software (i.e., Power BI)
Perform valid and reliable market research analysis.
Interpret data, formulate reports, and make recommendations.
Use online market research and catalogue findings to databases.
Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales, and methods of operation.
Remain fully informed on market trends, ability to execute continual market research and implement best practices.