Market Research Analyst

Career finder•Milwaukee, WI

2d•$68,437 - $156,125

About The Position

WBS, a subsidiary of WEC Energy Group, is seeking a Market Research Analyst in our Milwaukee, Wisconsin location. About Us WEC Energy Group is one of the nation’s largest electric generation and distribution and natural gas delivery holding companies serving 4.7 million customers across the Midwest. We are committed to providing clean, reliable, and affordable energy in an environmentally sustainable manner. Customers are the heart of our business, and we work every day to help grow and support communities where we provide vital energy services. As a Fortune 500 company, we value and develop our employees who are making a difference in a mission that matters. We don’t just offer a job; we provide fulfilling careers where safety and well-being are paramount. Join our team and experience first-hand our commitment to your success. We offer competitive pay and benefits to recognize your hard work and dedication. If you’re talented, energetic and ready for a career with a future, we want you on our team. We are powered by a diverse and inclusive workforce fueled by the pride in what we do. If you're driven by the passion to change lives, this is the place for you.Job Summary This position has primary responsibility for leading customer experience and customer satisfaction research efforts for both residential and business customers. Individuals in this position will work collaboratively with leadership and internal stakeholders to develop strategic and tactical approaches to drive improvements towards achieving the corporate customer satisfaction goals. They will identify research objectives and conduct analyses of the data to provide actionable insights and recommendations. These individual(s) will make presentations to communicate their findings to leadership and others in the organization. These individual(s) will prepare reports on customer satisfaction goal progress for senior leadership.

Requirements

Bachelor’s degree in business, data analytics, economics, computer science, statistics, mathematics, marketing, social sciences, or related discipline
Minimum 2+ years (Specialist), 5+ years (Senior), or 8+ years (Principal) experience in market research (customer satisfaction research, survey research) or data analytics related
Demonstrated ability to use market research techniques (quantitative and qualitative)
Knowledge of statistical analysis software such as SAS, SPSS, Power BI, and/or R
Demonstrated project management and meeting facilitation skills
Excellent professional communication skills, both written and verbal
Demonstrated experience providing recommendations that produced positive business outcomes
Proficiency with Microsoft Office Suite (highly competent in Excel and PowerPoint)

Nice To Haves

5+ years relevant work experience
Advanced Degree beyond a Bachelors Degree
Candidates with research experience in other industries or fields (e.g., marketing, social science, etc.) are encouraged to apply
End-to-end research study management from study design and survey creation to data analysis and results presentation

Responsibilities

Manage daily operations of the corporate-wide customer satisfaction transaction survey process
Provide accurate and timely reports on customer satisfaction goal progress to leadership and the WEC Board of Directors
Support the development and rollout of annual corporate customer satisfaction goals
Identify actionable insights using statistical analysis and text/sentiment analysis
Lead action planning meetings with internal stakeholders
Foster relationships with internal stakeholders to understand their business and meet their needs
Create and deliver presentations to a wide variety of audiences, including senior leadership
Manage residential customer online panel and lead panel research that drives business value and customer satisfaction
Identify and promote best practices by leveraging insights from peer utilities, industry benchmark studies and vendor partnerships
Manage customer outreach and recovery programs to enhance communication and customer satisfaction
Provide custom research in support of various corporate initiatives including employee experience
Lead vendor relationships; may formally supervise employees
Assist with budget development and oversight