Market Research Analyst

Universal Forest Products, Inc. • Grand Rapids, MI

68d

About The Position

We're looking for a highly motivated, early-career Market Research Analyst to join our team and support data-driven decisions across product development, marketing, and sales. This entry-level role is ideal for a recent college graduate with experience in quantitative and qualitative research who is excited to work across departments, present insights, and grow within a dynamic, supportive environment.

Requirements

• Bachelor's degree in Marketing, Business, Economics, Sociology, or a related analytical/social sciences field.
• Demonstrated experience with qualitative and quantitative research design and execution (surveys, in-depth interviews, focus group moderation, or academic studies).
• Advanced skills in Microsoft Excel and PowerPoint.
• Excellent written and verbal communication skills.
• Strong analytical and critical thinking skills-ability to interpret data, identify trends, and make recommendations.
• Comfortable working with internal and external stakeholders at all levels of the organization.
• Highly organized with the ability to manage multiple projects and deadlines simultaneously.
• Self-starter with a strong work ethic, a naturally curious mindset, and a passion for learning.

Nice To Haves

• Experience with Qualtrics or similar survey platforms is strongly preferred.

Responsibilities

• Conduct quantitative and qualitative research to uncover customer insights, market trends, and competitive intelligence.
• Design and deploy surveys, in-depth interviews, and focus groups, ensuring research goals are met with meaningful results.
• Collect, clean, and analyze primary and secondary data using tools such as Excel, Qualtrics, and statistical software.
• Present insights through clear, engaging storytelling using PowerPoint-helping cross-functional teams make better decisions.
• Collaborate regularly with product development, sales, marketing, operations, leadership, contractors, and end users.
• Build and manage an internal research library and reporting cadence to keep teams informed of trends and key findings.
• Coordinate with external research vendors and manage project timelines and deliverables.
• Attend research industry trainings and conferences to stay up to date on best practices and methodologies.

Benefits

• Contribute to meaningful business decisions from day one.
• Be part of a collaborative, fast-paced, and growth-oriented company.
• Gain hands-on experience with a wide variety of research methods and tools.
• Interact directly with consumers, sales teams, product leaders, and executives.
• Opportunities for continuous learning, mentorship, and professional development.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Wood Product Manufacturing
• Number of Employees: 5,001-10,000 employees