Market Manager

telMAX

8d•Hybrid

About The Position

Reporting to the Sales Channel Strategy Manager, the Market Manager is responsible for driving market penetration growth within a defined geographic footprint. This role is accountable for moving penetration from current levels (e.g., ~30%) to target levels (40%+) by orchestrating all sales and marketing activities at a local level. The Market Manager operates as the “general manager” of their territory, leveraging data, cross-functional teams, and local market intelligence to coordinate highly targeted campaigns that convert neighborhoods, not just individual homes. Success in this role requires a balance of data-driven decision making, field execution, and cross-functional leadership to create density, accelerate referrals, and establish telMAX as the default provider within each community.

Requirements

Data-Driven Operator: Comfortable using data to drive decisions and prioritize actions
Strategic Executor: Able to translate strategy into coordinated field execution
Cross-Functional Leader: Influences without direct authority across multiple teams
Field-Oriented: Strong presence in-market with high situational awareness
Commercially Focused: Understands unit economics (CPA, churn, ROI)
Problem Solver: Identifies barriers quickly and implements practical solutions
3–7 years experience in roles involving: Market development, sales strategy, or operations Data-driven planning and execution
Experience working across multiple functions or channels
A valid G class Drivers Licence with a clean driving record.

Nice To Haves

Telecom, utilities, or subscription-based business experience is an asset
DCS / DEC (preferred)

Responsibilities

Accountable for net penetration increase within assigned market
Develop and execute a market-specific growth strategy to move penetration toward 40%+
Identify and prioritize high-potential neighborhoods for targeted conversion
Coordinate deployment across Door-to-Door, Inside Sales, and Digital channels
Ensure sequenced and concentrated efforts
Trigger targeted campaigns (Saturation D2D pushes, Geo-targeted digital campaigns, Inside sales follow-ups on recent activity, Referral and incentive programs)
Utilize penetration heatmaps and performance data to identify conversion gaps and track neighborhood-level performance
Monitor competitive activity, pricing, and messaging within the market
Develop deep understanding of local barriers to conversion
Build and maintain relationships with local businesses, influencers, realtors, property managers, and community leaders
Activate hyper-local initiatives to increase brand presence and trust
Position telMAX as the preferred neighborhood network
Spend significant time (60–70%) in market validating execution of plans, gathering real-time insights and engaging directly with community stakeholders
Ensure alignment between strategy and on-the-ground execution
Track and report on: Penetration growth Conversion rates by channel Churn within market Referral contribution
Identify barriers and implement corrective actions quickly