Market Insights & Analytics Manager

Invue • Charlotte, NC

58d

About The Position

The Market Insights & Analytics Manager plays a critical role in accelerating InVue’s global growth by driving the development and validation of Connected Retail Security Solutions for display and sell-through merchandise. This role serves as a strategic partner to the product, marketing, ID, and sales teams, ensuring that hardware and software offerings are effectively grounded in insight, validated, and positioned to deliver measurable business impact.

Requirements

• Bachelor’s degree in Marketing, Business, Market Research, Economics, Statistics, Psychology, or related field.
• 5+ years of experience in insights, market research, or strategy roles, preferably within the retail or B2B sectors.
• Demonstrated experience with both qualitative (e.g., interviews, focus groups) and quantitative (e.g., surveys, segmentation) research methods.
• Strong analytical skills and experience with tools such as Excel, Tableau, and Power BI.
• Ability to use AI tools to streamline qualitative and quantitative research—such as automating survey analysis, clustering consumer segments, and extracting insights from open-ended responses using NLP.
• Skill in leveraging AI models to forecast consumer behavior, simulate market scenarios, and generate data-driven recommendations that guide product and marketing strategy
• Proven ability to translate customer needs and market data into actionable recommendations.
• Experience working in or with global retailers or vendors serving the retail industry.
• Experience collaborating with cross-functional teams across Product, R&D, Sales, and Marketing.
• Excellent communication and storytelling skills with the ability to influence senior stakeholders.
• Ability to travel upward of 50%, including international travel.

Nice To Haves

• Familiarity with goods not for resale (GNFR) categories preferred.
• Experience working with software or digital product teams is a plus.

Responsibilities

• Lead research initiatives: Validate product concepts and identify evolving customer and end-user needs in the retail space.
• Execute qualitative research: Design, conduct and report out on in-depth interviews, store walk-throughs, focus groups, ethnographic studies, etc.
• Manage quantitative studies: Gather and analyze data from customer surveys, usage analyses, market sizing, segmentation studies, conjoint analyses, etc.
• Provide market and competitive intelligence: Analyze and synthesize primary and secondary market data to identify industry trends, competitive positioning, and innovation opportunities.
• Uncover unmet needs: Work closely with retail and strategic partnership customers and internal stakeholders to uncover insights that inform product development and customer strategy.
• Generate actionable insights: Translate complex data into clear, compelling insights and strategic guidance for product, R&D, sales, marketing, and executive teams.
• Socialize key learnings: Present research findings to internal and external stakeholders through reports, presentations, and dashboards.
• Track retail trends: Monitor competitive and technological trends across the retail landscape.
• Manage external relationships: Coordinate with research vendors, consultants, brand and retailer representatives as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees