Market Engagement Manager

Manulife • Boston, MA

7h • $92,475 - $160,290 • Hybrid

About The Position

We’re looking for a marketing leader who understands the mass affluent customer and the distribution partners who support them. In this role, you’ll help grow our life insurance business by strengthening relationships and delivering programs that help producers sell with clarity and confidence. You’ll partner with internal and external teams to guide decisions that improve ROI and sales, and you’ll use tools like Gen AI to enhance engagement and support stronger business performance. You’ll develop marketing strategies that position us as the trusted partner for growing families and emerging wealth builders. You’ll simplify product stories, highlight our digital and underwriting advantages, and support the field with turnkey content and campaigns that match how they work. The Insurance Marketing Team , which includes the Market Engagement Manager role, is responsible for product launches, B2B programs, sales enablement, Vitality engagement, and all producer and policyholder communications. The team works closely with brand, human ‑ centered design, digital, analytics, and integrated production to shape our marketing narrative, deliver connected customer experiences, and demonstrate the business impact of marketing.

Requirements

• The ideal candidate will have a strong background in campaign management in the life insurance space and will be passionate about bringing excitement to these experiences.
• Minimum of bachelor’s degree in marketing, sales, or related field of study, MBA a plus.
• 7-10 years of experience in a marketing manager or account management role with at least 5 years of experience in life insurance products.
• Strong understanding of different types of life insurance products and Mass Affluent market.
• Experience working directly with distribution partners (BGAs, IMOs, and wholesalers).
• Proven track record of developing and executing successful marketing strategies sales-facing programs and producer enablement tools.
• Ability to simplify complex product details for real-world conversations.
• Strong understanding of life insurance and other financial products, market dynamics, and regulatory requirements.
• Excellent communication, presentation, and interpersonal skills.
• Proficient in digital marketing, email marketing, and social media.
• Knowledge of using Generative AI tools to drive business growth and innovation.
• Able to work independently and collaborate across teams with competing priorities.
• Excellent project management, communication, presentation, and writing skills.
• Analytical and data-driven, leveraging the expertise of the analytics team to assess and optimize past results to inform future decisions.

Responsibilities

• Build and execute marketing programs that grow adoption of life insurance products for the Mass Affluent market
• Develop marketing plans tailored to our distributors, including marketing materials, webinars, digital assets, newsletters, and media assets
• Partner with distribution teams to support an “always on” marketing funnel: field content, digital campaigns, thought leadership, case studies, and demand generation tools
• Leverage Gen AI to create personalized content and develop data-driven strategies for specific customer segments
• Develop compelling marketing content, including brochures, presentations, web content and social media posts, ensuring a consistent message and alignment with brand standards
• Utilize insights from market research and analysis to identify trends, customer needs, and the competitive landscape to inform marketing strategies
• Measure and analyze the effectiveness of marketing campaigns, providing insights and recommendations for improvement, and adjusting strategies as needed to optimize results
• Ensure all marketing activities and materials comply with legal and compliance requirements
• Build and maintain strong relationships across sales, product, legal, compliance, and external producers and distributors

Benefits

• Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans.
• We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources.
• Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level