Market Development Manager
About The Position
Generac is a leading energy technology company with over 60 years of history, dedicated to energy innovation, from creating the home standby generator market to evolving into an energy technology solutions company. The Market Development Manager is responsible for building foundational market presence for Generac's PWRcell solar+storage solution within emerging installer networks. This role actively prospects new business opportunities and converts small-to-medium solar installers into Generac customers who resell PWRcell solutions and other Generac ecosystem components. The position focuses on relationship building, lead development, and learning the solar industry fundamentals while contributing to territory growth. Employees at Generac are encouraged to be innovative and are valued as an integral part of their global team, working in a fast-paced agile environment where their work makes a difference in people’s lives and their own.
Requirements
- Bachelor's Degree in Business, Marketing, Engineering, or equivalent work experience
- 1+ years of experience in sales, marketing, customer service, or solar industry exposure
- Strong verbal and written communication skills with customer service orientation
- Basic proficiency with CRM systems and Microsoft Office Suite
- Willingness to travel 20-40% within assigned territory
- Valid driver's license and reliable transportation
- Ability to learn technical concepts and explain them to varied audiences
Nice To Haves
- Solar industry familiarity or demonstrated interest in renewable energy
- Previous B2B sales, business development, or account management experience
- Technical aptitude for understanding power electronics and electrical systems
- Experience with prospecting tools, lead generation, or sales automation platforms
- Bilingual capabilities (Spanish preferred in certain territories)
Responsibilities
- Identify and qualify emerging solar installation companies (1-50 installations annually) using provided lead lists and prospecting tools
- Conduct initial outreach calls, emails, and discovery conversations with potential installer partners
- Execute structured prospecting campaigns and follow-up sequences
- Schedule and coordinate product demonstrations and technical presentations with prospects
- Research prospect companies and key decision makers to personalize outreach efforts
- Maintain accurate prospect data, activity tracking, and opportunity progression in CRM system
- Support existing small installer relationships with basic account management activities
- Coordinate with distribution partners for product availability, pricing, and delivery logistics
- Facilitate connections between new partners and technical support resources
- Participate in local trade shows, networking events, and industry meetups
- Assist senior MDMs with larger account activities and complex sales situations
- Provide basic product information and competitive positioning to prospects
- Complete required solar industry training programs and product certifications
- Study competitive landscape, product positioning, and market dynamics
- Attend product training sessions, technical webinars, and sales methodology courses
- Shadow experienced Market Development Managers on sales calls and account meetings
- Participate in territory planning sessions and quarterly business reviews
- Contribute to team knowledge sharing and best practice discussions
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
1,001-5,000 employees
