Market Development Manager: Distributor Sales - Alternative Beverage Portfolio - Wisconsin

Sazerac Company • Madison, WI

2d • $76,000 - $114,000

About The Position

The Market Development Manager: Distributor Sales – Alternative Beverage Alcohol (ABA) is responsible for driving brand growth and maximizing distribution for Sazerac’s ABA across Wisconsin. The MDMDS - ABA role focuses on building brand presence, executing key sales initiatives, and managing distributor relationships to achieve volume and market share objectives.
Location: Milwaukee or Madison

Requirements

• Ability and willingness to work non-traditional hours, including nights and weekends
• Proficiency in Microsoft Office (Word, Excel, Outlook)
• Willingness to travel in market as needed
• Proven ability to build and maintain customer relationships
• Bachelor’s degree in Business or equivalent relevant experience
• Strong self-management skills with the ability to effectively manage schedules and priorities to achieve results
• Minimum 3 years of sales management experience in alcohol beverage industry or CPG
• Valid driver’s license
• Ability to lift and move up to 10 pounds without assistance

Nice To Haves

• Experience in National Accounts / Key Account (on premise or off premise)
• Background in sales analysis
• Market development experience with beer wholesaler or supplier

Responsibilities

• Drive Sales & Market Growth
• Achieve volume and distribution goals for priority brands in the ABA portfolio.
• Utilize KPIs and brand reports to track execution standards and market performance.
• Provide insights and feedback to leadership to optimize market strategies.
• Retail Execution & Market Intelligence
• Ensure execution of ABA initiatives within targeted key accounts.
• Gather and report on consumer trends, competitive activity, and emerging market opportunities.
• Ensure seamless integration and communication of new brand acquisitions at retail.
• Strategic Pricing & Budget Management
• Identify and recommend strategic pricing opportunities aligned with brand positioning.
• Communicate approved price adjustments to distributors and retail partners.
• Manage market budgets, track spending, and optimize resource allocation to achieve brand contribution targets.
• Account Management & Execution Excellence
• Develop and maintain strong relationships with key accounts to drive brand visibility and sales.
• Ensure top-tier execution in retail through merchandising, promotions, and space-to-sales strategies.
• Take a proactive approach to resolving customer challenges to maximize brand presence.
• Long-Term Brand Development
• Contribute to the long-term success of the ABA portfolio by driving market penetration and sustainable growth.
• Work collaboratively with distributor teams to enhance brand positioning and execution.

Benefits

• Competitive Pay
• Comprehensive Benefits from Day One including medical, dental, vision, disability, and life insurance.
• Family Coverage: Options to cover family members, including domestic partners.
• 401(k) Plan: Immediate access to a matching 401(k) plan.
• Flexible Time Away: Enjoy paid time off (PTO), holidays, and parental leave.
• Mental Health and Wellness: Access to mental health care and wellness incentive programs.
• Educational Support: Benefit from tuition reimbursement and our scholarship program for dependents of Sazerac team members.
• Fun Extras: Enjoy branded apparel, fun events, and a team member bottle purchase program.
• Training and Development: Opportunities for professional growth and development.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees