Market Development Consultant – Program Management

Caterpillar Inc.•Lafayette, IN

7d•Onsite

About The Position

Caterpillar Oil & Gas currently has an exciting opportunity for a Market Development Consultant – Program Management in Houston, Texas or Lafayette, Indiana. This role is primarily responsible for managing the execution of New Product Introduction (NPI) programs and related product marketing activities for the Production Power Generation segment of Oil & Gas. In this role you will be an integral part of the product strategy team responsible for delivering long-term sales growth in the form of new gas genset products and services for Oil & Gas. In addition, you will ensure that customer requirements are clearly defined and cascaded into technical program requirements, and you will work collaboratively with the product engineering teams to ensure that new products deliver the intended customer value and meet business unit strategic and financial objectives.

Requirements

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating market-leading customer solutions.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Value Selling: Knowledge of the principles and practices for selling products, technology and services; ability to provide overall product/service 'value' and to differentiate support offerings that address clearly understood customer needs.
Bachelor's degree or equivalent

Responsibilities

Provide marketing leadership to New Product Introduction (NPI) teams focused on developing new power generation and electrification solutions for the Oil & Gas industry.
Be responsible for executing marketing activities for assigned NPI product programs, including but not limited to new natural gas gensets, electrification solutions, and power distribution control systems.
Collaborate with internal and external partners, dealers, and customers to support NPI activities including product requirements management, competitive analysis, field test coordination, product pricing, forecasting, and marketing literature development.
Participate in regular meetings with customers, dealers, and commercial teams to gather market intelligence and understand Caterpillar’s position in the industry.
Gather voice of customer to understand customer buying behaviors, competitive issues, market service needs, and where Caterpillar can add value.
Act as a market segment advisor to commercial teams, dealers, and other process partners.
Define marketing communication priorities and work with the Marketing Communications team to create marketing materials and media for new product launches and marketing campaigns.
Guide the development and publication of technical marketing data, competitive analysis, and sales training materials needed to effectively sell new products.