Market Analyst - Marketing Automation

Rehlko•Kohler, WI

3d•Hybrid

About The Position

Our work is guided by our purpose: creating an energy-resilient world for a better future. This purpose embodies the legacy we bring, with more than 100 years as the global leader in energy resilience, delivering solutions critical to sustain and improve life. Our teams have the opportunity to provide a critical resource – energy – that ensures safety, security, and independence for people around the world. Our team members are focused on pushing boundaries, continuing to innovate in an ever-changing landscape, and keeping up with the pace required to create solutions for today’s world demands. Our product range includes engines, generators, power conversion, UPS systems, EV components and electrification solutions, microgrid controls and management, and clean energy solutions that serve a broad spectrum of OEM, residential, industrial, and commercial customers. At Rehlko, you have the freedom to identify, create, and deliver solutions – large and small – that help people and communities thrive in the moments that matter. At Rehlko, our team members are the essential energy that powers our organization’s success. We are committed to fostering a safe and sustainable work environment where safety is everyone’s responsibility. We empower every team member to actively participate in our Zero Is Possible safety culture by encouraging open communication, proactively reporting hazards, following protocols, and suggesting improvements. Join us in creating an energy resilient world for a better future! At Rehlko, our Total Rewards programs are designed to accelerate growth, energize performance, and support a culture of inclusion at every stage of life and work. We offer total rewards that are easily understood, recognize results, enable career mobility, and reflect our commitment to valuing diverse needs in a fast-moving world. Under the direction of the Director of Lead Conversion, the Marketing Automation Associate supports the planning, execution, and optimization of automated marketing programs within Salesforce Marketing Cloud (SFMC) and also AI-based phone and SMS campaigns. This role is responsible for building customer journeys, deploying targeted campaigns, ensuring data accuracy, and partnering with cross-functional teams to drive engagement, lead conversion, and personalized customer experiences. This is a hybrid role requiring two days per week in the office. The ideal candidate must reside in Kohler, WI or Milwaukee, WI.

Requirements

Bachelor's degree in marketing/communications or 5+ years of marketing experience
2-3 years of experience with digital marketing, email/SMS marketing, or marketing automation.
2+ years hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, and Automation Studio).
Understanding of audience segmentation, customer journeys, and campaign performance metrics.
Strong attention to detail and ability to manage multiple concurrent tasks.
Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

Nice To Haves

Salesforce Marketing Cloud Email Specialist Certification.
Experience with SQL for segmentation and Automation Studio queries.
Familiarity with HTML/CSS for email template updates.
Exposure to CRM (Salesforce Sales/Service Cloud preferred).
Google Analytics 4 experience.
Familiarity with AI-based lead qualification and booking tools.

Responsibilities

Build, test, and deploy multi‑step customer journeys using Journey Builder, Automation Studio, and Email Studio.
Create and manage segmented email, SMS, and push notification campaigns.
Support triggered, scheduled, and real-time marketing programs across the customer lifecycle.
Maintain campaign calendars and ensure timely execution.
Work with marketing and data teams to define audience criteria and segmentation logic.
Ensure proper use of Data Extensions, Contact Builder, and subscriber attributes.
Conduct data hygiene checks and troubleshoot data flow or campaign issues.
Build and QA email templates, dynamic content, and personalization strings.
Run pre-deployment checks including rendering tests, link validation, and CAN-SPAM & TCPA compliance reviews.
Ensure brand consistency and accessibility across all marketing assets.
Monitor and report performance metrics (deliverability, open rates, CTR, conversion metrics).
Assist analytics teams in building dashboards or recurring reports using SFMC Reporting, SFMC Datorama, or CRM data with PowerBI.
Identify opportunities for optimization and A/B testing to improve engagement and conversion.
Partner with marketing, sales, product, and analytics teams on cross-channel initiatives.
Support documentation of processes, campaign requirements, and best practices.
Assist with platform administration tasks, user support, and troubleshooting.