Marcom Specialist

Technical Safety ServicesSan Diego, CA
2d$65,000 - $87,000

About The Position

The Marcom Specialist supports the execution of integrated marketing campaigns designed to increase brand awareness and generate qualified leads. This role is responsible for coordinating digital and traditional marketing initiatives, developing marketing collateral, and tracking performance metrics to improve effectiveness. The position works closely with Sales, Product Marketing, and external partners to ensure consistent messaging and successful campaign execution across all channels.

Requirements

  • Requires a bachelor’s degree
  • 2–5 years of experience in a marketing or marcom role
  • Experience supporting multi-channel campaign execution
  • A combination of education, training and related experience may meet requirements.
  • Strong sense of ownership, accountability, and high attention to detail with a proven ability to manage and meet multiple competing deadlines.
  • Team-oriented with a natural curiosity to understand and learn all areas of the business.
  • Self-starter mentality, with a willingness to independently identify and solve problems
  • Excellent verbal and written communication skills
  • Project management and cross-functional collaboration capabilities
  • Proficient in marketing automation (Pardot, MailChimp), CRM (Salesforce), analytics (Google Analytics, Power BI), and CMS platforms (WordPress).

Responsibilities

  • Support development, execution, and monitoring of integrated marketing campaigns
  • Track and report campaign performance metrics
  • Manage LinkedIn page posting and engagement
  • Build targeted prospect lists and execute outbound email campaigns (Pardot, MailChimp)
  • Track digital engagement and site performance
  • Develop and coordinate collateral and promotional materials with agency partners
  • Organize SEO content updates and blog management
  • Support tradeshow logistics and event coordination
  • Manage marketing expense tracking and submission
  • Oversee SWAG inventory and ordering
  • Maintain SharePoint and publish content for internal use

Benefits

  • Medical, vision, and dental insurance
  • 401(k) plan with a company matching contribution
  • Long-term disability, short-term disability, and life insurance
  • Competitive Paid Time Off (PTO) and company paid holidays
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