Manufacturer Influence Sales Executive

Cut+Dry

About The Position

Cut+Dry is a fast-growing FoodTech company modernizing the $300B U.S. food supply industry. Our core platform powers ordering and payments for foodservice distributors, connecting manufacturers, distributors, and operators through a unified digital commerce network. Our fastest-growing product is Cut+Dry Influence, a performance-driven marketing optimization solution built specifically for foodservice manufacturers. Cut+Dry Influence enables brands to reach independent operators at the moment of purchase within distributor eCommerce workflows, providing measurable visibility into promotional performance and ROI. Operating across a rapidly expanding national distributor network, Cut+Dry is helping manufacturers modernize how marketing dollars are deployed and measured in the independent channel. As an Influence Account Executive, you own manufacturer revenue growth across Cut+Dry’s Financial Incentives product line. This is a quota-carrying, enterprise sales role focused on helping foodservice brands deploy measurable, performance-based marketing programs targeting independent operators. You will sell into VP and C-level stakeholders across: Sales & Marketing Revenue Management Brand & Digital / eCommerce You win when you can position Cut+Dry Influence as a measurable, performance-driven solution that: Drives new operator acquisition Reactivates lapsed operators Increases reorder frequency Provides transparent reporting on promotional ROI Expands brand visibility within the independent channel Cut+Dry Influence is a performance-based solution embedded directly within foodservice eCommerce environments. Manufacturers allocate budgets to targeted SKUs, and incentives are deployed within operator ordering workflows. Brands receive transparent reporting on campaign performance, engagement, and lift. Campaigns typically scale rapidly (withing weeks) based on performance, with the opportunity to expand into broader multi-brand and multi-category programs.

Requirements

5–8 years of B2B sales experience in one or more of the following: Marketing or promotions Retail media or ad tech CPG brand sales or revenue management Foodservice manufacturer or distributor sales
Proven track record closing six-figure to seven-figure annual agreements
Strong understanding of foodservice marketing spend dynamics and ROI measurement
Ability to sell consultatively into executive stakeholders
Comfort managing complex, multi-stakeholder enterprise sales cycles
You can translate data into a compelling strategic narrative
You understand the challenges brands face measuring and optimizing marketing spend
You thrive in high-growth environments where playbooks are evolving
You are self-directed, disciplined in pipeline management, and motivated by ownership
You diagnose before you prescribe

Nice To Haves

Experience selling performance marketing or financial incentive platforms
Familiarity with retail media network dynamics
Experience navigating independent foodservice distribution channels
Existing relationships with VP-level stakeholders at mid-to-large foodservice manufacturers
Experience with HubSpot or data-driven pipeline management

Responsibilities

Own the full-cycle enterprise sales process for national and regional foodservice brands
Prospect and develop new brand relationships across priority categories
Build multi-threaded relationships across marketing, sales, revenue management, and executive leadership
Navigate enterprise buying processes and annual budget cycles
Drive new program launches and expansion revenue within existing accounts
Lead outcome-based discovery focused on spend allocation and growth objectives
Educate brands on acquisition vs. retention campaign logic
Present performance-based campaign strategies tied to measurable lift
Build compelling business cases for shifting incremental spend into measurable digital programs
Maintain disciplined CRM hygiene and forecasting in HubSpot
Leverage data insights to personalize outreach and drive urgency
Partner cross-functionally with Brand Partnerships and Revenue Operations
Contribute field insights to product and go-to-market strategy