Managing Director of Digital Strategy

Groundwork Collaborative • Washington, DC

71d • $160,000 - $180,000 • Hybrid

About The Position

Groundwork Collaborative is looking for a savvy digital communications expert to serve as Managing Director of Digital Strategy. This position will lead Groundwork’s digital media and communications strategy, overseeing the full ecosystem of online communications — from social media and influencer engagement to video, design, and multimedia storytelling. The Managing Director will be responsible for building and managing a team that can execute a comprehensive digital strategy for Groundwork that strategically leverages existing and emerging digital platforms to reach new audiences with content packaged and delivered in a way that makes the case for an economic worldview that centers working people.

Requirements

• You are a seasoned communications strategist with experience running the digital operation for a Hill office, political campaign, or digital-forward advocacy or research organization.
• You understand how to translate complex economic ideas into compelling digital content that captures attention, drives engagement, and shifts narratives.
• You are ‘extremely online’ and closely track what is driving conversations across social and digital platforms.
• You have a strong grasp of online ecosystems, influencer and creator dynamics, and emerging media trends.
• You have experience producing or overseeing video, graphic design, and multimedia storytelling.
• You are a strong writer who can draft high-quality, accurate, and compelling copy on tight deadlines.
• You’re a pro at multitasking and working under tight deadlines in a rapid response environment.
• You’re a creative and innovative team player willing to try new approaches to solving old problems.
• You are detail oriented and organized.
• You have a proven ability to work collaboratively as part of a team.
• You’re committed to a just, inclusive, and robust economy that delivers opportunity and dignity to all Americans.

Nice To Haves

• You have experience in data visualization and translating complex policy data into compelling visual assets.
• You have a deep background or expertise in economic policy issues.

Responsibilities

• Develop and execute a cohesive digital communications strategy aligned with Groundwork’s broader narrative, messaging, and policy goals.
• Build and manage a team (including staff, consultants, and vendors) to execute timely and effective social media content, graphic design, video, web content and analytics.
• Ensure all digital content conveys Groundwork’s voice and advances Groundwork’s goals, including shaping narratives about the economy, promoting a progressive economic worldview, and amplifying Groundwork’s research and analysis.
• Develop and execute digital rollout and amplification strategies for Groundwork policy and communications outputs, including reports, briefs, polling, press statements, op-eds, and other materials.
• Craft and oversee execution of a content strategy that incorporates social media (X/Twitter, Instagram, TikTok, LinkedIn) as well as platforms like YouTube, Substack, Reddit, Twitch, and others.
• Build relationships with digital influencers and creators, as well as alternate and new media outlets (including podcasts, streamers, Substacks, etc.) to help Groundwork reach new audiences.
• Closely track conversations and trending topics and identify rapid response opportunities to advance progressive economic narratives in the digital landscape.
• Oversee design direction and supervise production of digital assets including short-form videos, graphics, data visualizations, and other multimedia storytelling formats.
• Use data and analytics to track engagement, inform strategy, and optimize performance across Groundwork’s social accounts and digital properties.
• Perform other duties as assigned.

Benefits

• five weeks of vacation and personal leave
• two week-long office closures
• additional time off for floating and federal holidays
• zero-premium health insurance
• a generous HRA
• a retirement match of up to 6%
• 12 weeks of paid parental leave with an option to take an additional 4 weeks unpaid
• health club and cell-phone reimbursements

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed