Managing Director, Marketing & Communications

The Community Foundation For Greater AtlantaAtlanta, GA
5dHybrid

About The Position

The Managing Director, Marketing & Communications (MD, MarComm) is CFGA’s senior brand and communications leader, accountable for reputation, narrative, and integrated campaigns that advance CFGA’s mission and revenue objectives across donors/advisors, nonprofits, civic partners, and internal audiences. The MD leads the strategy and day-to-day execution across paid, earned, shared, owned, and direct (PESOD) channels; steers media and crisis communications; and orchestrates internal communications so every colleague is informed, aligned, and on-message. This role manages a high-impact team (PR/storytelling, content, events, digital/email, and contractor bench) and owns planning, budgeting, measurement, and oversight of the function.

Requirements

  • 10+ years in integrated marketing/communications with proven team leadership and stakeholder management in complex nonprofit, public agency, or philanthropy settings.
  • Demonstrated success designing and executing multi-channel plans across PESOD; strong command of editorial standards and brand systems.
  • Media relations and crisis communications leadership with measurable outcomes.
  • Excellence in writing, editing, and storytelling; ability to translate strategy into compelling narratives and clear calls-to-action.
  • Strong analytics orientation; experience with dashboards and reporting that inform decisions and demonstrate ROI.
  • Commitment to equity and inclusive practices; high emotional intelligence and collaboration skills.

Nice To Haves

  • Agency experience and/or managing a diversified vendor/agency bench.
  • Experience preparing presentations to Boards and coaching executives; comfort advising on sensitive brand/reputation topics.
  • Familiarity with web, social, and email platforms; working knowledge of responsive design and multi-device content.

Responsibilities

  • Own the multi-year MarComm strategy and annual plan that advances CFGA’s strategic plan and equity commitments; set measurable objectives, KPIs, and quarterly readouts for the senior leadership team and Board.
  • Integrate MarComm strategy with Org-wide Operations Plan strategy
  • Lead integrated PESOD planning and audience research/insights to sharpen messaging, channel mix, and ROI; institutionalize testing/learning and analytics with IT/data partners.
  • Establish brand governance (voice, visual, accessibility, editorial, approvals) across CFGA; coach internal brand ambassadors and deliver org-wide brand education.
  • Lead development and deployment of signature assets and campaigns: annual report, newsletters, web, social, media materials, philanthropy/advisor enablement, donor journeys, and thematic reports.
  • Ensure a synchronized brand experience and consistent voice across departments and initiatives; coordinate cross-functional content calendars.
  • Partner with Community/Programs and Philanthropy on recruitment/retention campaigns and community engagement; link events to storytelling and earned/social amplification.
  • Serve as CFGA’s media lead: cultivate relationships, pitch narratives, manage press moments, and oversee spokesperson prep and executive visibility.
  • Own crisis communications playbooks and response; align SLT and the Board on roles, positions, and after-action improvements.
  • Partner with the Chief Operating Officer (COO) to plan and execute internal communications that keep all staff informed, engaged, and aligned with CFGA’s brand, strategy, and culture.
  • Provide content development, messaging support, and design oversight for internal communications led by the COO, ensuring consistency of tone and alignment with CFGA’s values.
  • Collaborate with the COO and other executives to prepare materials, messaging, and visual assets for internal briefings, staff meetings, and organizational updates.
  • Support the COO and senior leaders with communications for speeches, media interviews, donor/advisor meetings, and high-visibility presentations.
  • Build and run a rigorous measurement system (dashboards, KPIs, contribution to pipeline/revenue, media and digital analytics) and report progress quarterly.
  • Own MarComm budget; oversee vendor/agency ecosystem (media buying, design, video, digital, printers, photographers).
  • Ensure smooth business operations for the team (cadence, tools, workflows, metrics) and lead monthly team meetings.
  • Lead, develop, and retain a diverse, high-performing MarComm team; set goals, manage performance, and support career growth.
  • Manage a flexible contractor bench for spikes and specialties (media, social, video, design).
  • Translate org-wide MarComm priorities into an executable roadmap (brand governance, integrated campaigns, executive comms, owned-channel modernization, measurement, and crisis readiness), with quarterly checkpoints to demonstrate impact.

Benefits

  • Two weeks accrued paid vacation
  • Two weeks accrued paid sick leave
  • Four mental health days
  • Two personal day
  • Two floating holidays
  • Ten holidays
  • All benefits effective on date of hire – no waiting period
  • 100% employer-paid benefits (medical, dental, vision) for employee-only insurance plans
  • 100% employer-paid life insurance and AD&D
  • 100% employer-paid short-term disability and long-term disability
  • 100% employer-paid parking downtown Atlanta or monthly MARTA card
  • Affordable plans for legal insurance, critical illness, supplemental life, and more
  • Employee Assistance Program
  • Employees are immediately eligible to make voluntary contributions to the organization’s 403(b) Retirement Plan upon hire.
  • After completing one year of continuous employment, all eligible employees will receive an employer-funded contribution equal to 6% of their annual salary, contributed automatically to their retirement account—regardless of whether the employee makes personal contributions to the plan.
  • Individual Development Plans (IDPs) for each team member including trainings, resources, development opportunities, etc.
  • Two Wellness Rooms for mental health with self-care items
  • Fun monthly employee engagement activities
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