Manager, Yield Analytics and Strategy

Tubi•New York, NY

3h•Hybrid

About The Position

Lead programmatic revenue strategy by identifying growth opportunities, optimizing inventory performance, and improving marketplace efficiency. Partner cross-functionally to translate data insights into actionable strategies that drive sustainable revenue and strengthen agency relationships. This is a hybrid role based out of our NYC office. You must be willing to travel to our New York City office four days/week.

Requirements

5+ years of experience in programmatic advertising with focus on yield management, revenue operations, or buy-side optimization
Demonstrated analytical skills with ability to identify spending patterns, gaps, and revenue opportunities
Strong technical understanding of CTV programmatic ecosystems, DSPs, SSPs, and auction dynamics
Experience analyzing advertiser behavior and translating insights into actionable sales strategies
Advanced analytical mindset with expertise in interpreting programmatic metrics (fill rates, win rates, eCPM, bid density)
Ability to identify market inefficiencies and develop solutions that drive incremental revenue
Knowledge of advanced TV measurement, attribution methodologies, and data strategies
Strong business acumen with ability to balance yield optimization with long-term partnership development
Excellent communication skills to translate complex data insights into compelling revenue opportunities for Sales
Collaborative approach working with Sales, Product, and Ad Operations teams
Self-motivated performer who excels in fast-paced, metrics-driven environments

Nice To Haves

SQL experience for custom data analysis and reporting
Experience with ad servers and yield management platforms
Background in pricing strategy or revenue management
Familiarity with agency holding company structures and buying processes

Responsibilities

Drive Yield Optimization & Revenue Growth
Analyze programmatic spending patterns across agencies and advertisers to identify underutilized inventory opportunities
Develop pricing strategies that balance revenue maximization with competitive market positioning
Monitor fill rates, eCPMs, and win rates to uncover gaps between advertiser demand and available inventory
Partner with Sales to create targeted strategies that address spending gaps and unlock new revenue streams
Identify and Address Market Inefficiencies
Conduct deep-dive analyses of agency buying behaviors, budget allocation patterns, and campaign pacing
Identify advertisers and agencies underweighting Tubi relative to their CTV spend and category objectives
Pinpoint inventory segments with pricing misalignment or suboptimal performance
Develop data-driven recommendations to Sales on which agencies and verticals represent the highest yield opportunity
Strategic Agency Relationships
Serve as technical consultant to agencies on how to optimize their Tubi campaigns for better performance and efficiency
Present yield insights and inventory availability to help agencies capture incremental reach and improve outcomes
Conduct regular performance reviews highlighting gaps in spend coverage and opportunities for increased investment
Enable Revenue Through Measurement & Insights
Design and implement advanced measurement programs that demonstrate Tubi's inventory value and justify premium pricing
Create compelling narratives around yield opportunities using data visualization and case studies
Educate agencies on Tubi's unique audience segments and inventory positioning to drive more informed buying decisions
Collaborate with DSPs and demand partners to improve bidding behavior and capture rate
Optimize Inventory Strategy
Work cross-functionally to align inventory packaging, floor pricing, and deal structures with market demand signals
Recommend adjustments to private marketplace (PMP) deals based on performance and competitive dynamics
Track and report on programmatic marketplace trends that impact yield and pricing power

Benefits

This role is also eligible for an annual discretionary bonus, and various benefits including medical/dental/vision, insurance, a 401(k) plan, paid time off and other benefits in accordance with applicable plan documents.
For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters.
For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of birth, adoption, surrogacy, or foster placement of a child in addition to applicable government leave program(s) and FOX’s short-term disability policy. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
For all full-time, regular employees, Tubi offers a monthly wellness reimbursement.

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