Manager, Web Marketing

Roku • San Jose, CA

67d • $141,000 - $165,000 • Hybrid

About The Position

We’re looking for a Manager, Web Marketing to lead the strategy, roadmap, and execution for Roku.com’s global marketing experiences, with decision-making authority over homepage programming, content governance, SEO strategy, and the web experimentation roadmap. They will manage a team responsible for homepage programming, promotional campaigns, partner offer execution, and e-commerce accuracy, ensuring high-quality, on-brand, and data-driven experiences across markets.

Requirements

• 10+ years of combined web marketing and production experience in ecommerce or online services; 3–5+ years of people leadership (hiring, mentoring, performance management)
• Proven success in owning a web marketing roadmap and delivering measurable improvements in conversion, engagement, and content effectiveness
• Strong program/project management skills in cross-functional settings; adept with complex timelines, dependencies, and stakeholder expectations
• Hands-on with CMS, tag management, analytics, and A/B testing platforms; fluent with dashboards and insight-driven decisions
• Familiarity with merchandising, SKU/promo setup, and ecommerce systems; experience enabling retail sales with product content and campaign assets
• Excellent written communication; strong brand/design aesthetic, and solid Web UX fundamentals for conversion and engagement
• Experience with SEO best practices (on-page and technical)
• Ability to drive outcomes in a fast-paced environment; effective collaboration and working independently
• Bachelor’s degree or equivalent professional experience.

Responsibilities

• Oversee all aspects of Roku.com, including content strategy, user experience (UX), search engine optimization (SEO), experimentation, and performance analysis
• Develop and execute a comprehensive web strategy aligned to company goals; maintain a quarterly roadmap and prioritization framework
• Define and track KPIs/OKRs for site performance (conversion rate, engagement, traffic, promo uptake); publish regular readouts and action plans
• Work cross-functionally to prioritize content creation, featured products, and partner placements; balance business impact, UX, and operational efficiency
• Own the A/B testing program (tooling, hypothesis pipeline, governance) to drive funnel and conversion improvements
• Collaborate with analytics to ensure complete and accurate tagging; monitor dashboards, identify issues/opportunities, and drive continuous improvement
• Uphold compliance with privacy, security, accessibility (WCAG 2.1+), and performance standards; coordinate approvals with Legal/Policy
• Own the merchandising calendar for Roku.com, including SKU and promo setup, pricing/promo QA, and reseller locator accuracy
• Lead a team and manage agencies/vendors; set goals, coach performance, and define SLAs
• Contribute to annual planning, headcount/resource allocation, and tooling budget recommendations

Benefits

• health insurance
• equity awards
• life insurance
• disability benefits
• parental leave
• wellness benefits
• paid time off
• global access to mental health and financial wellness support and resources
• Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension).

What This Job Offers

• Job Type: Full-time
• Career Level: Manager