Manager, Value - Busch Family

Anheuser-Busch • New York, NY

1d • Onsite

About The Position

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? SALARY: $125,600 - $149,150 bonus and long-term incentive eligible COMPANY: We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do? ROLE SUMMARY: The world's leading beverage company is home to the largest and most well-known and loved beer brands. We’re looking for a Digital Brand Manager to join the team and lead end to end strategy across organic social and earned media campaigns. As the Digital Brand Manager, you are responsible for owning strategy and execution of digital and social content across all organic and earned media campaigns. You will lead communication with agency partners and internal brand leads, review social posts and activations across various channels, lead all aspects of content creation, and handle media partner relationships to deliver content in a timely manner. Looking for an individual who can leverage appropriate channels and moments to drive engagement that ultimately drive brand goals. Must be excellent at working cross functionally and adding expertise for ecommerce, website, email, data, and doer teams as well as strategically and creatively supporting national, partnership, and retail programs. Excellent communication and industry knowledge is important in order to be successful in this role. This role will also manage Busch Light’s influencers, Merchandise, website, email and social strategy.

Requirements

• Bachelor's degree required
• 6+ years experience as a Digital Brand Manager
• Experience driving organic social and earned media campaign strategy and activations
• Ability to strategical leverage various social channels; Instagram, Facebook, Twitter
• Understanding of brand messaging and content in order to lead a team of designers and give direction for content that aligns with brand goals
• Experience working with media agencies and/or social partners for execution of campaigns
• Previous expertise at a social or digital media agency, brand company, and/or social platform
• Strong problem-solving skills.
• Ability to work collaboratively and cross functionally within a large organization
• Excellent written and verbal communication, as well as ability to stay up to date with social trends
• Ability to work in an environment of tight deadlines, and to consistently challenge and be challenged on performance results
• 5 days in office

Responsibilities

• LEADING Organic Social: Content calendar, social photo-shoots, equity and earned campaign social plan, social reporting, paid support of organic social
• Social Earned: Briefing, execution, creative, reporting, rules, data forms for planned or real time social led earned moments
• ecommerce: Digital shelf content, brand ecommerce dollars execution, portfolio e-comm POC, brand ecommerce creative
• Influencer: Unpaid roster, recruitment, seeding kits, influencer social posts
• CRM: All emails from Bud including always on, earned, promo launches, merchandise
• Website: Ongoing site management and content upload, product launches, Earned campaign page builds
• CM Management Data team

Benefits

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
• Life Insurance and Disability Income Protection
• Generous Parental Leave and FMLA policies
• 401(k) Retirement Savings options with a company matching contribution
• Chance to work in a fast-paced environment among a company of owners
• Free Beer!

What This Job Offers

• Job Type: Full-time
• Career Level: Manager