Manager, Trade Marketing, Retail Hair - FDM

Wella•New York, NY

25d•Hybrid

About The Position

Together, WE enable individuals to look, feel, and be their true selves. Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. For additional information about the Wella Company please visit www.wellacompany.com. We are seeking a hands-on, strategic Trade Marketing Manager (TMM) that thrives in a dynamic environment, to lead the Go-To-Market (GTM) strategy for the U.S. Clairol, Retail Hair portfolio across Food, Drug, Mass and eCommerce channels. This role translates brand and innovation strategies into external category growth opportunities across channels, enabling sales teams to deliver against 4Ps and driving business performance. The TMM owns the 4Ps strategy on execution and enables the sales teams to deliver against them. The TMM also guides the Brand innovation team to solve the needs of the market by conducting clear analysis of the category and competitive opportunities.

Requirements

Bachelor’s degree in Business, Marketing, or related fields
5-7 years prior experience in CPG sales, trade marketing, or customer strategy environment
US Market/channel experience in FMCG/CPG industry a must
Experience in developing and executing marketing strategies
Works collaboratively with cross-functional teams and external partners
Excellent analytical, problem solving, and project management skills
Strategic thinking – leverages strategic ambitions to inform and develop clear recommendations
Proficient in Outlook, Excel, Powerpoint, Nielsen
Agile; comfortable flexing to shifting priorities and evolving business needs in a dynamic environment
Equally skilled at driving detailed strategies, and translating it to clear, concrete, tangible actions to support flawless execution
Proactive and solution-oriented – takes initiative to do what’s needed for the business
Adept at citing fact-based data points, generating new and refreshing existing reports, and deriving key insights with clear actions, owners, and timing from them
Bias for being decisive, and making well informed decisions with a growth mindset
Balances detail orientation with ability to see the bigger picture, and drive overall business value
Effective communication skills (written and verbal); Strong presentation skills (ppt)

Responsibilities

Develop and implement GTM strategies for new innovations and base business.
Own the 4Ps strategy and execution, defining KPIs and success models by channel.
Analyze business drivers and category trends to identify growth opportunities.
Lead initiative and base business forecasting, ensuring readiness for launches.
Create and deliver best in class sales enabling tools (concept sell decks, seasonal materials, local success model).
Deliver consistent customer/competitive understanding while executing with speed.
Partner with cross-functional teams (Sales, Marketing, Finance, Demand Planning) to execute promotional plans, pricing, and deployment strategies.
Track performance against KPIs, consolidate insights, and report to stakeholders.
Partners, challenges, and pushes cross functional teams to deliver better outcomes together.