Manager, Strategic Programs - Market Expansion

Astound Broadband • New York, NY

11d

About The Position

Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. We also keep businesses connected with dependable fiber infrastructure and internet solutions backed by award-winning service, helping organizations thrive in an increasingly connected world. At the forefront of digital transformation, we continuously evolve our offerings to meet the dynamic needs of our customers—delivering reliable connectivity and groundbreaking digital experiences. Our commitment to excellence extends beyond infrastructure. We invest in our people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity. Employees are empowered to represent a superior telecommunications company while making a meaningful impact in the communities we serve. We offer a robust benefits package that includes rewards, recognition programs, and employee discounts—ensuring our team members are supported in both their professional and personal journeys. At Astound, we believe in creating astounding possibilities for everyone, everywhere. A Day in the Life of the The Manager, Strategic Programs – Market Expansion is responsible for driving subscriber growth and increasing penetration across newly serviceable, upgraded, underpenetrated, and strategically prioritized markets. This includes initiatives related to new builds (current and legacy), MDU growth strategies, system upgrades and speed enhancements, geographic expansion efforts, and competitive winback programs. This role ensures that infrastructure investments, network expansion, and untapped market opportunities translate into measurable revenue and subscriber gains. The manager partners cross‑functionally with Paid Media, Marketing Operations, Brand/Creative, Finance, Sales, and Analytics to develop and execute highly targeted, localized growth programs that maximize market performance and support broader organizational objectives.

Requirements

• 5–8+ years managing strategic marketing strategy in telecom, subscription, or high-volume acquisition businesses.
• 3+ years working in a competitive environment and/or with a challenger brand.
• Experience managing $10M+ performance budgets preferred.
• Expertise leading full-funnel marketing efforts and strategy.
• Proven ability to scale acquisition efficiently.
• Strong analytical skills, with the ability to interpret data and translate findings into actionable insights.
• Demonstrated ability to manage multiple projects simultaneously in a fast‑paced, deadline‑driven environment.
• Advanced proficiency in Excel, including data analysis and reporting.
• High school diploma or equivalent required.
• Bachelor’s degree preferred.
• Major in Marketing, Digital Marketing, Communications, or related fields.

Nice To Haves

• Experience leveraging AI tools to automate or enhance analytical workflows is preferred.
• Experience in agency or telecommunications environments is a plus.
• MBA, advanced degree, or digital certification is a plus.

Responsibilities

• Owns strategy development for market expansion initiatives: Uses competitive analysis, research, and data-driven tools to drive results.
• Develops campaign briefs including: offer strategy, audience targeting, messaging pillars, channel mix recommendations (in partnership with Paid Media.)
• Works with Paid Media teams to translate strategy into channel execution.
• Aligns with Pricing and Finance teams to design promotions with revenue and margin targets.
• Partners with Marketing Ops to ensure on-time asset deployment; ensures campaign timing and messaging are synchronized across all channels.
• Collaborates with Brand/Creative to maintain consistency and urgency messaging.
• Ensures Go-To-Market team is aligned for seamless execution.
• Programs to include, but not limited to: Develop GTM strategy for newly constructed communities. Align with construction & operations on activation timing. Launch rapid acquisition campaigns at first serviceability. Identify underpenetrated communities built in prior years. Develop “second wave” penetration strategies. Deploy hyper-local campaigns to capture remaining market share. Analyze saturation levels and optimize offer positioning. Develop comprehensive MDU growth strategy for competitive buildings and underperforming properties. Partner with field sales on building-level takeover plans. Support national activation programs (lobby events, branded activations). Align marketing assets with property management partnerships. Drive signage, localized digital targeting, and event-based conversions. Translate speed upgrades and fiber expansions into compelling marketing narratives and growth initiatives. Launch geo-targeted campaigns in upgraded markets. Increase premium internet tier adoption and accelerate payback on capital investments. Lead localized marketing for new or expanded territories. Prioritize high-value micro-markets. Align channel mix with market maturity and competitive intensity. Monitor penetration lift and CPA by geography. Identify growth opportunities in highly competitive areas; devise always-on strategies to win market share. Activate high-yield escalation strategies in partnership with Pricing and Finance teams. Align winback campaigns with field sales priorities. Track penetration lift by segment and geography. Monitor CPA and revenue growth.
• Provide executive dashboards and narratives on expansion performance.
• Actively support, promote, and advance all aspects of Astound’s Inclusion and Belonging work, recognizing it as a business priority, including creating a work environment where all employees feel valued, respected, heard, and empowered.
• Other duties as assigned.

Benefits

• 401k retirement plan, with employer match
• Insurance options including: medical, dental, vision, life and STD insurance
• Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization
• Floating Holiday: 40 hours per year
• Paid Holidays: 7 days per year
• Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws
• Tuition reimbursement program
• Employee discount program

What This Job Offers

• Job Type: Full-time
• Career Level: Manager