Manager, Social Strategy (Sports)

Sinclair Broadcast Group•New York, NY

1d•$70,000 - $90,000

About The Position

Sinclair, Inc. is quickly arising as one of the leading media companies producing highly engaging sports content in the digital space and beyond. They are home to some of the top sports podcasts, including “Cousins with Vince Carter and Tracy McGrady”; “The Triple Option with Urban Meyer, Mark Ingram II, and Rob Stone”; “Unfiltered Soccer with Landon Donovan and Tim Howard”; “Post Moves with Candace Parker and Aliyah Boston”; and “Throwbacks with Matt Leinart and Jerry Ferrara”; as well as a network of team-focused podcasts, with more shows slated for 2026 and beyond. With a reach of over 180+ local broadcast stations, and tens of millions of social followers, Sinclair, Inc. continues to partner with high-profile talent, creating premium content and building communities of engaged audiences across all platforms. We are looking for a passionate and experienced Manager, Social Strategy to lead the social presence and growth of our podcasts. This role will ideate, produce, and distribute engaging digital content, while supporting the long-term brand and channel growth strategies. The ideal candidate has a strong understanding of social platforms, their algorithms, and audience behaviors—with the ability to turn talent voices and sports headlines into social engagement. They will work with internal producers, editors, high-profile talent, and stakeholders across marketing and sales to support a holistic strategy across all channels. If you’re passionate about social, podcasts, sports, highlighting talent voices, and building digital brands, this role is for you.

Requirements

5 plus years experience in digital / social content creation, production, and strategy—preferably in the sports or entertainment industry
Expert-level understanding of social media platforms, their algorithms, and audience-building strategies across each
Highly skilled in photo and video editing (Adobe Creative Suite, etc.)
A self-starter, with the ability to work independently, and a drive to be successful
An understanding of both creative and production, with the ability to lead the entire process through from idea to execution
An effective communicator, driving collaboration between talent, staff, and external partners
Strong analytical skills with the ability to turn data into actionable steps.
A passion for women’s sports, digital-first storytelling, community building, and an understanding of the sports media landscape
Ability to manage multiple projects simultaneously and work in a fast-paced environment against tight deadlines
Experience working directly with high-profile talent, maintaining a high level of professionalism at all times
A calculated risk-taker. Someone who enjoys pushing boundaries and thinks outside the box, but does so thoughtfully and strategically
Proficiency with social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms
Ability to work nights, weekends, and holidays as needed—following the 24/7 cycle of sports and social

Responsibilities

Ideate, develop, and deliver best in class social editorial content tailored to the unique brand of each podcast across a variety of sports categories
Leverage the unique voice, insight, and experience of each talent to go beyond show cutdowns and put us at the center online conversations
Create and distribute original content across all show and talent handles, ensuring that posts are timely, relevant, engaging, and on-brand
Conceptualize, design, and distribute show content highlights, graphics, images, and videos to help support channel initiatives and strategies
Lead all organic growth strategies to grow followers and subscribers, increase engagement rates, and extend the podcasts’ reach through partnerships, collaborations, and viral moments.
Serve as the primary voice for each show. Drive community management initiatives to deepen connections with shows, talent, and teams.
Optimize content for searchability and discoverability, maximizing relevant keywords and SEO best practices.
Ideate and execute unique sponsorship and branded content campaigns, assuring all deliverables are met to necessary specifications
Be a leading voice in the content development of the show overall, ensuring social is incorporated, helping to drive audiences to our other platforms and keeping them engaged on all channels.
Analyze performance data to identify trends and opportunities for improvement. Use insights to evolve and optimize future strategies
Drive alignment and collaboration with internal an external stakeholders through strong communication and organization
Provide on-site support for live events, including building out advance content plans, shooting content, and directing talent.
Proactively research competitors, social creators, and the latest social platforms, tools, and algorithm changes to ensure best practices.
Other duties as assigned