Manager, Social Programming & Publishing

Walmart

134d • $87,500 - $162,500

About The Position

The Manager, Social Programming & Publishing is responsible for day-to-day strategy, programming, and publishing for select official Animation franchise social and video channels. This role blends platform expertise, fan-first storytelling, and operational execution to deliver best-in-class content across key platforms (e.g., TikTok, Instagram, YouTube, X). The Manager is the channel-level expert in cadence, voice, and performance, helping to bring our characters, worlds, and campaigns to life in ways that resonate with fans and align with brand goals. This role reports to the Sr. Manager and works closely with creative, marketing, and franchise stakeholders.

Requirements

• At least six (6) years of experience in social media publishing, platform programming, or content production required.
• Bachelor’s degree in a related field or equivalent experience required.
• Strong fluency in platform-native storytelling, editorial tone, and content optimization required.
• Familiarity with performance reporting tools and ability to interpret data to inform programming required.
• Experience with social publishing tools (e.g., Sprinklr, Sprout Social, Meta Suite, YouTube Studio) required.
• Excellent copywriting and editorial judgment skills required.
• Demonstrated ability to collaborate across teams and manage multiple priorities in a fast-paced environment required.

Nice To Haves

• Experience managing brand channels in entertainment, franchise content, or agency environments strongly preferred.
• Experience with animation IP, fan culture, or youth content preferred.
• Knowledge of community engagement and content trends across platforms preferred.

Responsibilities

• Own programming strategy and editorial planning for assigned Animation channels, including day-to-day content scheduling, performance optimization, and audience development.
• Leverage post-level insights and platform trends to refine content approach and optimize channel output.
• Track performance against KPIs and apply learnings.
• Partner with internal and external content creators to adapt and package creative assets for assigned channels, ensuring alignment with platform norms and editorial tone.
• Maintain an editorial calendar that reflects daily, weekly, and tentpole priorities; coordinate planning and visibility with key partners.
• Support development of performance summaries and content reporting in partnership with strategy and analytics leads.
• Monitor community interactions and fan sentiment, flagging trends and engagement risks or opportunities.
• Perform other duties as assigned.

Benefits

• Health insurance coverage
• Employee wellness program
• Life and disability insurance
• Retirement savings plan
• Paid holidays and sick time
• Vacation

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 11-50 employees