Manager, Social Media

Seattle Kraken • Seattle, WA

437d • $72,500 - $80,000 • Remote

About The Position

The Manager, Social Media at Seattle Kraken is responsible for developing and leading social media strategies to enhance fan engagement and brand presence. This role involves managing the social media publishing calendar, overseeing content creation, and collaborating with various teams to ensure effective communication and marketing strategies. The position requires a creative thinker with strong communication skills and the ability to manage a direct report while fostering relationships across the organization.

Requirements

• A minimum education level of BA/BS Degree (4-year) equivalent combination of education and experience in the field.
• At least 4 years of related work experience, preferably in hockey.
• Deep understanding of the ever-evolving social landscape in addition to both current and upcoming trends.
• Knowledge and experience with basic video production and still photography.
• Experience with Adobe Creative Suite, Microsoft Office and social media management tools.
• A creative thinker with excellent communication, organization, collaboration skills who demonstrates outstanding attention to detail.
• Copywriting and creative design mastery.
• Independent decision-making skills; ability and knowledge to apply judgement in resolving problems of moderate scope and complexity.
• Ability to lead and influence outcomes across the organization.
• Strong verbal and written communication skills, with an expert ability to present and communicate new ideas and concepts.
• Extremely organized and detail oriented, resourceful, quick learner and able to handle multiple projects simultaneously.
• Ability to build, manage and maintain relationships across departments, particularly with players, coaches and other hockey operations staff.
• A high degree of personal integrity and consistently put the interests of the organization first; trusted ability to protect confidential information.

Responsibilities

• Build, oversee and execute social media campaigns and content that drive fan engagement and education, delivering follower growth.
• Write copy and publish content to Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Threads and other social media.
• Attend games, events and other Kraken functions to capture, create and post content.
• Build positive and productive relationships across team, players, coaches, staff and other content contributors to ensure delivery of assets.
• Work with the creative team to develop and produce strong visual concepts and assets for social channels.
• Deliver ideas, best practices, platforms and other channel enhancements to advance key marketing and communication strategies and targets.
• Support Kraken communications and sales initiatives within social channels.
• Work across departments and functions to build strong cross-channel programming for fully integrated fan engagement experiences.
• Leverage calendars and project management tools for content planning and tracking.
• Monitor all social media channels for feedback and sentiment, proactively engaging, responding or escalating issues when appropriate.
• Assist management and maintenance of Seattle Kraken website and mobile app.
• Oversee the development and delivery of team's metrics and reporting programs, including reporting of social media monetization.
• Apply analytics and insights into publishing strategy and content development.
• Serve as on-site organizational representative for designated events.
• Oversee a staff (currently one direct report), providing direction, coaching and performance development opportunities.

Benefits

• Free parking
• Paid parental leave
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Flexible spending account
• Cell phone reimbursement
• Work from home
• Employee assistance program
• Vision insurance
• 401(k) matching
• Life insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree