Manager, Social Media- US Men's National Team
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About The Position
U.S. Soccer is seeking an experienced storyteller to manage social media content for the U.S. Men’s National Team. Our content team aims to grow the sport of soccer by deepening fan engagement and elevating the profile of the U.S. Soccer Federation, its teams, and players. The ideal candidate is a self-starter who understands audience behavior across various social media platforms and can create thumb-stopping posts in a variety of mediums that drive engagement. This role will manage the USMNT social media content calendar to ensure year-round visibility and planning for tentpole events. This role will conceptualize social media campaigns in collaboration with the Content Strategy team to develop content in various formats and for key events, including original series, branded content, and game/camp coverage, with the goal of growing and engaging our audience. We prioritize data-driven decisions to craft engaging, platform-specific content that supports our goals of deepening fan engagement, growing reach, increasing relevancy and driving revenue. The role requires versatility, quick thinking, using data to make informed social decisions and the ability to work under pressure. Travel to team events, camps, and games is required and when not traveling, working out of our Atlanta offices. Occasionally, the role will assist with other Federation programs, including Youth National Teams, Professional Leagues, Open Cup, Coaching, Refereeing, Membership, and Diversity, Equity, and Inclusion initiatives.
