Manager, Social Media & Digital Content

Durham Bulls • Durham, NC

23d

About The Position

As a key member of the Durham Bulls Marketing Department, the Social Media & Digital Content Manager will lead the strategy, creation, and execution of the team’s digital voice. This role drives the development of compelling social media and online content, fan engagement, revenue-supporting initiatives, and a consistent, innovative presence across all digital platforms. The Manager will collaborate closely with internal teams, support broader departmental needs, and help cultivate a creative, positive team culture.

Nice To Haves

• Strong working knowledge of marketing platforms and tools, including email, web CMS, analytics tools, and paid digital media.
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, InDesign).
• Experience with fan data platforms like StellarAlgo or Fan Compass a plus.
• Deep knowledge of social media platforms, algorithms, and trends.
• Understanding of baseball or sports culture and the fan experience, including MLB/MiLB integration.

Responsibilities

• Develop and oversee a comprehensive social media strategy aligned with organizational priorities, brand identity, and marketing initiatives.
• Develop the Durham Bulls digital voice, ensuring it is bold, engaging, timely, and authentic to our fan community.
• Lead daily content planning, publishing, community engagement, and real-time storytelling across Instagram, TikTok, X, Facebook, YouTube, and LinkedIn.
• Identify cultural moments, baseball highlights, and social trends — and rapidly activate high-performing content.
• Build, test, and evolve content franchises (e.g., behind-the-scenes series, player features, episodic content, mic’d-up moments, humorous content, fan-driven segments).
• Grow and nurture our online fan community through active, personalized engagement and timely responses.
• Work collaboratively with Corporate Partnerships to ideate digital-first sponsor content that drives fan engagement and business value.
• Support and optimize paid social campaigns targeted toward ticket sales, awareness, and new audiences.
• Develop custom digital content that enhances sponsor storytelling, brand alignment, and partnership activation.
• Serve as a primary shooter, editor, and creative producer for video-first content across all channels.
• Create compelling short-form, long-form, episodic, and live content that highlights players, promotions, theme nights, game-day energy, and Bulls culture.
• Capture and edit behind-the-scenes moments that deepen fan connection, including dugout access, player arrivals, batting practice, community events, and more.
• Write strong captions, scripts, headlines, and storylines that enhance content consistency and engagement.
• Utilize AI-assisted tools where appropriate for editing, ideation, captioning, reporting, and workflow efficiency.
• Collaborate with creative services on branded graphics, design templates, motion animations, and digital assets.
• Lead the creation, publishing, and maintenance of website content, ensuring accuracy, freshness, and strong storytelling.
• Ensure the Bulls’ website is user-friendly, visually engaging, and optimized for conversion.
• Use analytics to identify opportunities to improve performance, navigation, SEO, and fan experience.
• Work cross-departmentally to ensure digital content supports ticketing, partnerships, and community programming.
• Serve as backup support for the execution of email marketing campaigns that work in tandem with social media and digital initiatives.
• Write and publish articles, features, roster updates, and media guide content as assigned.
• Maintain accurate rosters, stats, bios, media packets, and editorial assets.
• Provide press box support during games, including statistical updates and media services.

Benefits

• Competitive salary based on experience.
• Comprehensive benefits package including health insurance, retirement plans, and paid time off.
• Opportunities for professional development and career growth.
• Dynamic and inclusive work environment with a supportive team culture.
• Exciting projects and growth opportunities within a leading organization.
• Free parking and proximity to restaurants, breweries, shops, and cultural venues.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed