Manager, Social Media Content - Spectrum Reach

Spectrum • Columbus, OH

99d

About The Position

Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

Requirements

• Experience building social media strategies and campaigns to improve engagement with multiple stakeholders across audiences.
• Social media and B2B marketing content development or agency experience.
• Understanding of and/or experience with PR, promotion, AI.
• Project management and web skills.
• Internet and technology advocate who understands key technologies currently used for social media.
• Proficiency with social media management platforms such as Hootsuite, Falcon.io, Social Studio.
• Ability to track and report KPIs using native social media dashboards.
• Familiarity with Google Analytics and link tracking best practices.
• Knowledge of Adobe Creative Suite for photo editing, composition.
• Familiarity with technical requirements of multimedia content for social.

Responsibilities

• Develop, implement and oversee the Spectrum Reach social media content across the business.
• Manage applicable social media accounts.
• Work collaboratively with others across the Enterprise Marketing organization to deliver information, insights, and perspectives to current and potential Client and Agency partners through social channels.
• Assemble, create and monitor content for LinkedIn, Twitter, Facebook, Instagram, and other social media channels.
• Serve as editor for social media channels and external communications content.
• Develop and edit content for social marketing communications materials, establishing consistency of message across multiple channels and networks.
• Monitor social media conversations and coordinate with team leads and colleagues to respond to questions and comments posted.
• Collaborate with partners to develop campaigns that engage fans, while promoting content.
• Conduct social media landscape research to develop new and innovative social media platforms and opportunities.
• Lead the development of a comprehensive strategic social media plan, driving brand activity content and online events.
• Conceptualize, design, create and manage content and social media campaigns that generate buzz through viral marketing initiatives.
• Work closely with marketing team leadership to improve and optimize content performance across all social channels.
• Collaborate with various departments to incorporate social media into marketing campaigns, events, lead generation and PR activities.
• Ensure applicable campaigns and tactics are successfully executed by employees.
• Build relationships and develop initiatives with talent, partners, and influencers to amplify social messaging.
• Track and report key performance indicators and provide recommendations to improve social media reach and effectiveness.
• Drive employee participation with Social Media channels.
• Identify existing and emerging tools needed to execute Social Media strategy and plan.

Benefits

• Comprehensive pay and benefits package that rewards employees for their contributions to our success.
• Support for all aspects of employee well-being at every stage of life.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Telecommunications
• Education Level: Bachelor's degree