Manager, Site Merchandising

Rag & Bone•New York, NY

5d•$90,000 - $110,000

About The Position

The Digital Merchandising Manager will be instrumental in enhancing Rag & Bone’s online presence. This role involves optimizing product listing pages, analyzing sales performance, and driving customer engagement through strategic content and innovative merchandising techniques.

Requirements

3-5+ years of experience in digital merchandising required.
Experience working with Shopify+ or Salesforce Commerce Cloud.
Strong analytical skills with proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics).
Hands-on experience setting up and managing onsite promotions; preferred experience building promotional campaigns in Salesforce Commerce Cloud or Shopify+.
Demonstrated ability to work as part of a cross-functional team.
Creative mindset with a strong understanding of consumer behavior and market trends.
Fashion retail experience a must.

Responsibilities

Develop and execute digital merchandising strategies that align with financial goals, category performance and seasonal strategies.
Manage product assortment and placement across the website to optimize sales and customer engagement.
Partner with Director of Site Merchandising to build a cohesive content strategy for the site, ensuring alignment between product displays and marketing initiatives.
Oversee timing and execution of all product launches on site. Partner cross functionally to ensure all deliverables are passed in alignment with go live timing.
Track and report on site performance, including site refreshes, category/product performance, and new features. Provide actionable recommendations to enhance business outcomes.
Work with Buying, Merchandising and Marketing teams to ensure site storytelling effectively highlights key styles, major initiatives, and weekly business priorities.
Implement strategies to improve site navigation, product search functionality, and overall usability.
Own internal search optimization. Utilize historical and current search trends to inform Marketing calendar, and categorical offering on site.
Monitor and assess the impact of return rate reduction strategies on overall site performance and customer satisfaction.
Continuously seek opportunities to test and optimize the site, enhancing overall performance and user engagement.
Collaborate on email campaigns by recommending and reviewing product highlights and stories, ensuring they align with the site experience and new product launches.
Set up, schedule, and QA onsite promotions, customer eligibility rules, and product/category inclusion.
Partner with Marketing and SEO teams to ensure pages follow SEO best practices, including URL strategy, metadata, H1/H2 structure, redirect management, and content optimization supporting organic traffic growth.