Manager, Search

Known•New York, NY

41d•$90,000 - $105,000•Hybrid

About The Position

Known's Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes. As a Manager, Paid Search, you own performance and optimization for the campaigns and clients you manage. You will lead paid search team members in daily account management, strategy creation and implementation, tracking performance against goals, and adherence to deadlines, among other topics. You will be responsible for communicating performance both internally to teams at Known as well as externally to clients.

Requirements

A degree from a well-regarded college or university..
5+ years of hands-on experience in management of the buying, strategy, and execution of highly data-driven performance and brand Paid Search campaigns, ideally in a digital agency environment
1+ years of experience managing direct reports
A firm understanding of how Paid Search works with Display Media, Paid Social, SEO, Mobile, Social, and Attribution
Understanding of the basic stats and math that inform smart media buying
Superb communication and presentation skills
Comfort going in-platform to pull analyses when necessary
In-platform experience with Google, Microsoft Ads (Bing), Apple Search Ads, etc.
Expertise designing high performance Search campaigns and other campaign types (Performance Max, Demand Gen, Shopping etc.) --e.g. allocation, measurement plan, strategy, and scaling budgets
An ability to translate business challenges into quantitative problems, and solve them by whatever means necessary, delivering high quality output to meet the client's expectations.
An ability to delegate tasks to small and junior teams
Highly collaborative nature
A commitment to managing the quality & accuracy of analytics, ensuring high standards with your and others' work

Nice To Haves

Experience managing paid search budget of $20M+ a huge plus
Experience contributing to new business pitches is a plus
Experience auditing a clients search accounts is a plus
Broad range of experience managing paid search across verticals and direct response/brand campaigns
Experience multi-tasking in a fast-paced environment is a plus
Experience working directly with data scientists is a plus

Responsibilities

Drive performance for paid search campaigns and amaze our clients, both by meeting their targets and creating insightful narratives
Design and author overall team strategy and media approach to paid search management across multiple clients and business objectives
Ensure reporting of search performance to clients is of a high standard and build a narrative for the development of the account
Ensure best practices are met across all sectors of paid search planning and buying, as well as knowledge sharing across teams
Build strong relationships with platform reps and identify partner vendors for future collaboration
Manages and develops direct reports and is responsible for complete team development
Be a point of escalation, identifying and resolving problems in a client-centric environment and coordinating efforts across the team
Manage achievement of KPIs and deadlines
Understanding the client's overall business objectives and translating them into paid search strategy; Coordinate search strategy with other media channels and find areas for cross channel collaboration
Day-to-day management and coordination of advertising spend you're responsible for, including working with channel specialists on strategy, insights, optimizations, and improvements
Communicating how modern techniques (e.g. optimization algorithms, automation, and AI) can be used to optimize KPIs and around black-box algorithms in different search channels
Building analyses, stories, and presentations for client media plans and reports