Manager, Search

Spring & Bond•New York, NY

12d•Remote

About The Position

Spring & Bond is a digital media agency and consultancy specializing in helping pharmaceutical and medical device manufacturers create robust, omnichannel media strategies for both healthcare professionals (HCPs) and consumer audiences. We emphasize transparency and client empowerment through comprehensive services, including customer journey planning, media strategy and activation, technology evaluation, in-house capability development, and training. The Manager, Search will oversee the execution and optimization of paid search campaigns across our portfolio of pharmaceutical clients. In this role, you will take ownership of day-to-day campaign management, budget pacing, and reporting, while potentially leading a small team and collaborating with internal teams to ensure flawless delivery. This role is ideal for someone who is passionate about search marketing, thrives in the weeds of platform execution, and wants to make a tangible impact on performance.

Requirements

Bachelor's Degree preferred
4-5 years experience in search engine marketing (SEM), including hands-on experience with Google Ads, Microsoft Ads, and associated tools (e.g., SA360, Google Ads Editor, Google Analytics)
1-2 years of people management experience
Deep understanding of paid search tactics, campaign structure, keyword research, bid strategies, audience segmentation, and testing frameworks
Advanced proficiency with Excel, PowerPoint, and Google Slides; experience with data visualization tools a plus (e.g., Looker Studio, Tableau)
Strong analytical mindset and creative problem-solving skills
Desire to continually learn, improve, and grow within the media buying industry
Ability to self-manage under deadlines
Demonstrates professional verbal and written communication skills

Nice To Haves

Pharma industry experience preferred

Responsibilities

Oversee day-to-day management of paid search campaigns across Google Ads & Microsoft Ads
Build and refine keyword strategies, ad copy, bidding approaches, and audience targeting to meet performance goals
Launch & monitor SEM assets, working under the guidance of an Associate Director to meet objectives
Manage daily campaign activities, ensuring client KPIs are achieved across all media channels
Own budget pacing across accounts to ensure efficient spend and delivery
Analyze campaign data regularly to identify optimization opportunities, address underperformance, and implement tactical improvements
Collaborate with cross-functional teams (BI, client services, media tech) to ensure seamless campaign planning and execution
Assist with client deliverables, including performance reporting, POVs on platform updates, and tactical recommendations
Stay current with SEM trends, platform features, and industry best practices