Manager, Search Engine Marketing (SEO, SEM, AEO/GEO)

Apryse•Pleasant Garden, MA

About The Position

We are looking for a Search Manager to lead and scale our SEO and SEM programs while evolving our strategy across AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). This role will own day-to-day search execution, manage a team of SEO and SEM managers and specialists, and ensure strong performance, organization, and operational efficiency across all search initiatives. You will be responsible for driving organic and paid search growth, improving conversion performance across the funnel, establishing scalable processes, and delivering clear, actionable reporting that supports strategic decision-making. This role partners closely with web, content, analytics, and product teams to ensure search efforts are aligned with business priorities and executed at a high standard. To succeed in this role, you are highly organized, data-driven, strong in people leadership, and comfortable owning both strategy and execution in a fast-moving environment. You will oversee search performance for Apryse, iTextPDF, Scanbot, and related product brands.

Requirements

6+ years of experience in SEO, SEM, or digital marketing, with demonstrated ownership of search programs
2+ years managing or mentoring team members, with experience improving execution and processes
Strong hands-on experience with SEO, technical SEO, and content-driven growth
Strong paid search experience managing performance-driven campaigns and budgets
Experience with AEO/GEO, AI search, or LLM-driven discovery(or strong interest and fast learner)
Proficiency in tools such as Google Search Console, Google Analytics, Google Tag Manager, Ahrefs, and Matomo.
Experience with Google Ads, Microsoft Ads, campaign optimization, and bidding strategies
Strong reporting and analytics skills (Looker Studio, Power BI, Sheets/Excel, or similar)
Proven ability to turn data into insights, recommendations, and clear communication
Highly organized, process-driven, and comfortable owning execution at scale
Strong cross-functional communication and stakeholder management skills
Comfortable working in a fast-paced, evolving environment

Nice To Haves

Experience working with SaaS, developer-focused products, or technical audiences
Experience partnering with engineering or product teams on SEO or growth initiatives
Familiarity with experimentation frameworks, CRO, or lifecycle marketing
Experience with AthenaHQ or similar LLM monitoring platforms

Responsibilities

Manage and mentor SEO and SEM managers and specialists, ensuring strong execution, accountability, and development
Own day-to-day search performance across organic, paid, and emerging search surfaces
Build and refine team processes to improve efficiency, consistency, and delivery quality
Set priorities, workflows, and performance standards across search initiatives
Act as the primary owner for search reporting and performance communication to leadership
Lead SEO strategy across technical SEO, content optimization, on-page, and off-page initiatives
Support AEO and GEO strategy, optimizing content and structure for AI-driven search, LLMs, and answer engines
Conduct keyword research, competitive analysis, and opportunity mapping across the funnel
Monitor keyword rankings, organic traffic, and conversion performance, and lead optimization efforts
Partner with content, web, and product teams to define SEO requirements for new pages, features, and initiatives
Identify and resolve technical SEO issues that impact crawlability, indexing, performance, and rankings
Ensure SEO best practices are embedded into site updates, launches, and migrations
Own paid search strategy and execution across Google Ads, Microsoft Ads, and emerging platforms
Plan, launch, and optimize campaigns for new products, features, and use cases
Manage budgets, pacing, and performance to meet CPA, ROAS, revenue, and growth targets
Conduct ongoing testing across keywords, audiences, ad formats, landing pages, and bidding strategies
Analyze campaign performance and deliver clear optimization recommendations
Ensure paid search efforts align with broader growth and lifecycle marketing goals
Own search performance reporting across SEO, SEM, and AEO/GEO
Build and maintain dashboards and reporting that surface insights, trends, and opportunities
Translate performance data into actionable recommendations for leadership and stakeholders
Partner with analytics and data teams to improve attribution, tracking, and measurement quality
Use performance insights to guide roadmap planning, experimentation, and prioritization
Work cross-functionally with web, engineering, content, product, and marketing teams
Provide search strategy input into GTM planning, product launches, and growth initiatives
Stay on top of search, AI, and platform trends and bring forward new opportunities
Help shape long-term search and growth strategy as part of the broader marketing roadmap

Benefits

Competitive salary commensurate with experience and qualifications.
A comprehensive extended benefits package including health, dental and vision for you and your family, with company paid offerings.
401K savings program with company match.
Generous paid time off (PTO) is offered to support the ability to rest and recharge
A great team environment and resources, supporting you to do the best work of your life and providing unlimited career growth potential.
Highly autonomous and entrepreneurial environment.
Annual recurring WFH allowance for you to purchase items you need for your home office.
Ongoing support for learning development so you can master your craft.
Work with the hardware you're most comfortable with (Windows or Mac).
Diverse and inclusive workplace where we all learn from each other.