SEO/GEO Marketing Strategy Lead

Accenture•Kirkland, WA

23h

About The Position

We Are Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song The Role There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities: The Work GEO Strategy & Performance Management Own and manage GEO performance across multiple clients, ensuring visibility growth in AI-driven search experiences (ChatGPT, Perplexity, etc.) Build and execute GEO roadmaps aligned to brand and business goals, including short-term wins and long-term authority building Develop repeatable testing frameworks to evaluate what impacts LLM visibility, citations, and brand inclusion Optimization & Implementation Identify and implement opportunities to improve AI discoverability through: Structured content improvements (clarity, depth, formatting, FAQs) Technical SEO alignment (crawlability, indexing, internal linking, canonicals) Schema/structured data recommendations where applicable Entity optimization (brand/people/products/topic alignment) Collaborate with content strategists and writers to create LLM-friendly, citation-worthy content Audit client sites and digital ecosystems to uncover gaps impacting generative performance Reporting, Insights & Measurement Track and report on GEO success metrics such as: LLM citations and brand mention frequency Share of voice in generative results Prompt/query visibility coverage Sentiment and recommendation trends Translate findings into actionable insights for clients and internal teams Create executive-friendly dashboards and summaries that communicate GEO wins and next steps clearly Cross-Functional Collaboration Partner with SEO, PR, content, analytics, and development teams to align GEO efforts across channels Support integrated campaigns where SEO + PR + content + technical improvements influence AI visibility Educate stakeholders on evolving generative search behavior and optimization best practices Experimentation & Industry Monitoring Stay current on emerging trends in: Generative search and AI discovery Algorithm shifts in Google and LLM products New tools, platforms, and measurement capabilities Run ongoing GEO tests and share learnings as internal best practices

Requirements

5+ years of hands on experience with SEO, digital marketing, content strategy, or organic growth
1+ years experience with enterprise level SEO and technology tools (ex: Deepcrawl, SEMRush, Feedonomics, etc.)
1+ years experience with Profound, PromptWatch, or other GEO tracking technologies preferred

Nice To Haves

Passionate about GEO, data, analytics and technology
Previous experience managing large SEO accounts at a search marketing agency
Ability to work creatively and analytically in a data driven, problem-solving environment
Excellent communication, presentation and interpersonal skills
Ability to take complex solutions and make them simple to explain and digest
Experience working in a fast paced and demanding environment as well as to balance several clients needs simultaneously
Strong networking skills both internally and with client and vendor relationships
Team Player – a positive attitude to help build a good relationship with teammates and to help client growth collaboratively
Advanced skills in Excel, Word and PowerPoint skills

Responsibilities

Own and manage GEO performance across multiple clients, ensuring visibility growth in AI-driven search experiences (ChatGPT, Perplexity, etc.)
Build and execute GEO roadmaps aligned to brand and business goals, including short-term wins and long-term authority building
Develop repeatable testing frameworks to evaluate what impacts LLM visibility, citations, and brand inclusion
Identify and implement opportunities to improve AI discoverability through: Structured content improvements (clarity, depth, formatting, FAQs) Technical SEO alignment (crawlability, indexing, internal linking, canonicals) Schema/structured data recommendations where applicable Entity optimization (brand/people/products/topic alignment)
Collaborate with content strategists and writers to create LLM-friendly, citation-worthy content
Audit client sites and digital ecosystems to uncover gaps impacting generative performance
Track and report on GEO success metrics such as: LLM citations and brand mention frequency Share of voice in generative results Prompt/query visibility coverage Sentiment and recommendation trends
Translate findings into actionable insights for clients and internal teams
Create executive-friendly dashboards and summaries that communicate GEO wins and next steps clearly
Partner with SEO, PR, content, analytics, and development teams to align GEO efforts across channels
Support integrated campaigns where SEO + PR + content + technical improvements influence AI visibility
Educate stakeholders on evolving generative search behavior and optimization best practices
Stay current on emerging trends in: Generative search and AI discovery Algorithm shifts in Google and LLM products New tools, platforms, and measurement capabilities
Run ongoing GEO tests and share learnings as internal best practices