Manager, Sales Training

Red Bull•Denver, CO

7d•$92,000 - $138,000

About The Position

This position is responsible for implementing the sales training strategy, programs, and practices within Red Bull Distribution Company (RBDC). In collaboration with RBNA Sales Training, this role will lead the adaptation, design, development, and integration of learning solutions that support knowledge and skill development within RBDC’s sales organization. The role will also ensure that all training solutions meet Red Bull’s brand standards. Responsibilities include enhancing and overseeing all aspects of learning solutions—such as project management, communications, content management, sales role onboarding, and training facilitation—while incorporating feedback from sales leadership and ensuring alignment with RBDC sales strategies and global curricula. This position will partner with stakeholders across the business to ensure that Red Bull’s 70/20/10 learning philosophy is effectively applied and that key lessons from in-person and virtual training programs are reinforced. The role is accountable for delivering programs that develop both the sales capabilities of Field Sales roles and the coaching and management skills of RBDC managers and leaders.

Requirements

3+ years of related experience in a talent management/development and/or training and development role.
5+ years of experience in a field sales role; experience in the CPG (beverage) industry is strongly preferred.
Strongly preferred: knowledge of CPG sales, including trade programs, pricing, product assortment, promotions, and execution.
Experience integrating business training needs into effective learning solutions.
Proven experience designing and developing onboarding for sales roles, as well as managing and facilitating learning experiences for sales personnel.
Extensive experience with training systems, tools, and processes; operational acumen is preferred.
Strong project management, consultative, and communication skills.
Strong facilitation skills with the ability to train and present at multiple levels across the organization.
Ability to think strategically and synthesize complex business concepts; solutions-oriented mindset.
Willingness and ability to work in a fast-paced, iterative environment.
Proficiency in Microsoft applications, including PowerPoint, Excel, and Word; experience with learning management systems (LMS) and HRIS is preferred.

Nice To Haves

Professional training certifications are preferred.

Responsibilities

SALES TRAINING DESIGN, DEVELOPMENT, IMPLEMENTATION Serve as an ambassador for the Sales Athlete program at all levels of the sales organization.
Drive innovative training execution by facilitating both instructor-led and virtual training to maximize the effectiveness of the sales force.
Conduct periodic needs analyses with the Director of Sales Training to identify knowledge gaps and training requirements.
Develop learning solutions, including job aids, e-learning modules, videos, podcasts, case studies, and other formats.
Manage training projects, which may include reinforcement training, train-the-trainer certifications, and other programs that support the scalable delivery of learning solutions for Field Sales.
SALES ROLE ONBOARDING, BUSINESS PARTNERSHIPS AND CONTENT GOVERNANCE In partnership with the Talent team, lead the design and development of onboarding programs for Field Sales roles.
Collaborate with a diverse group of Subject Matter Experts, stakeholders, and vendors across multiple regions on objectives, content, and communication strategies; effectively manage the design, scope, and development timelines.
Apply consultative skills to support the creation and refinement of learning solutions within RBDC Sales.
Implement learning plans and role-specific onboarding resources for every learner within the Field Sales RBDC organization. These learning plans will accommodate the various roles in the organization and align learning with the most appropriate timing to maximize relevance.
Oversee content governance by managing and optimizing current resource libraries and training databases, including but not limited to the HUB, LMS, Teams, and other platforms.
Leverage technology to deliver innovative learning solutions that are efficient and effective, reserving onboarding and instructor-led training for high-impact, transformational learning experiences.
Ensure that development solutions are effective, sustainable, and results-driven, and that they are continuously evaluated and improved.
MEASURE AND ADAPT This position will collaborate with the analytics and sales training teams to establish metrics that measure the performance and success of sales role onboarding and ongoing instructor-led training programs.
Through this process, the Sales Training Manager identifies areas for improvement and develops solutions to enhance the effectiveness of these training programs.
The role also assists in preparing and participating in senior management reporting to support strategy formulation and informed decision-making.