Manager, Sales Strategy and Planning

Viant Technology•Chicago, IL

4d•$140,000 - $200,000

About The Position

Viant is seeking a Manager of Sales Strategy & Planning to help drive new business growth by elevating how we identify, position, and win new clients. This role is focused on pre-sales strategy and execution—partnering closely with Sales and Solutions Engineering to develop tailored proposals, RFP/RFI responses, and strategic narratives that win new business. You will play a critical role in shaping how Viant shows up in competitive opportunities, while also building scalable frameworks that improve speed, consistency, and win rates across the organization. This is a highly cross-functional role for someone who combines strategic thinking, storytelling, and operational rigor.

Requirements

5–8+ years of experience in AdTech, digital media, strategy, consulting, or sales enablement
Experience supporting or leading RFP/RFI responses, proposals, or new business pitches
Strong ability to synthesize complex inputs into clear, compelling narratives
Experience working cross-functionally across Sales, Product, and Marketing
Strong research and analytical skills; able to quickly understand new industries and clients
Excellent written and presentation skills
Comfortable operating in fast-paced, ambiguous environments

Responsibilities

Partner with Sales and Client Services leadership to support net-new business opportunities and high-priority pursuits
Conduct research on prospective clients, including business model, category dynamics, competitive landscape, and media maturity
Help shape deal strategy, positioning, and approach for new client pitches
Participate in client meetings and pitches, contributing strategic POVs and tailored recommendations
Lead development of custom proposals, RFP/RFI responses, and pitch materials for prospective clients
Translate client requirements into clear, differentiated solutions and narratives
Ensure proposals are both strategically compelling and operationally feasible
Partner with Product, Solutions Engineering, and Operations to incorporate the right capabilities into each response
Build and maintain standardized proposal frameworks, templates, and modular content to improve efficiency and consistency
Develop repeatable narratives by vertical, use case, and client type
Help systematize how Viant responds to RFPs and new business opportunities
Identify gaps in current proposal materials and proactively create content to address them
Develop a strong understanding of Viant’s ideal customer profiles and how they map to our solutions
Monitor industry trends, competitive positioning, and client needs to inform proposal strategy
Help refine how Viant positions its identity, data, measurement, and AI capabilities in market
Work closely with Sales, Marketing, Product, Solutions Engineering, and Operations to bring together cohesive proposals
Act as a central coordinator for complex deal cycles, ensuring alignment across stakeholders
Surface client and market feedback to inform product and go-to-market strategy