Manager, Sales Development

CONA Services•Hobbs, NM

1d•Onsite

About The Position

The Sales Development Manager is responsible for identifying opportunities within large chain customers or channels and maximizing profitable sales opportunities. This role involves thoroughly understanding the complexities of the channel or customer's business and building enduring relationships based on trust and integrity with that customer's management team. The manager will successfully sell customer plans that include annual CMA's, strategic and tactical pricing plans along with promotional plans that align with and support the customer's and the Coca-Cola system’s business objectives and strategies. They will also evaluate outlet opportunities, collaboratively sell and overcome customer objections, and assist customers in reaching sales potential on company products by offering creative merchandising ideas. The position also entails handling customer issues and opportunities promptly, proposing appropriate brands, packages, and equipment to satisfy customer and consumer needs while fully leveraging national and local marketing initiatives with customers. Furthermore, the manager develops a customized business plan addressing the critical needs of the customer or channel while delivering Coke system budgeted profit and volume, and collaboratively develops with the customer a strategic plan (price and package) that generates desired results for both the customer and Coke system.

Requirements

Bachelor’s degree or equivalent experience with a high school diploma required
3-5 years in consumer goods industry
Minimum of 2 years in consumer products or direct store delivery sales, major account management
Experience in developing successful annual business plans and price and package for retail customers
Strong analytical, organizational, planning, verbal and written communications skills are a must
Above average computer skills
Valid driver’s license and driving record within MVR policy guidelines

Nice To Haves

2 years’ experience in the Coca-Cola system
Intermediate computer and database application skills preferred
Bilingual ability preferred (Spanish)
Experience managing budgets

Responsibilities

Maximize profitable sales opportunities by thoroughly understanding the complexities of the channel or customer's business and building enduring relationships based on trust and integrity with that customer's management team.
Successfully sell customer plans that include annual CMA's, strategic and tactical pricing plans along with promotional plans that align with and support the customer's and the Coca-Cola system’s business objectives and strategies.
Evaluate outlet opportunities. Ability to collaboratively sell and overcome customer objections.
Assist customers in reaching sales potential on company products by offering creative merchandising ideas.
Handling customer issues and opportunities promptly.
Propose appropriate brands, packages, and equipment to satisfy customer and consumer needs while fully leveraging national and local marketing initiatives with customers.
Develops a customized business plan addressing the critical needs of the customer or channel while delivering Coke system budgeted profit and volume
Collaboratively develop with customer a strategic plan (price and package) that generates desired results for both the customer and Coke system
Execute channel and customer promotions and programs that leverage national brand ideas and thinking and consumer insights to drive increased consumer preference and customer activity.
Sell-in and implement promotional strategies for the introduction of new brands and packages
Activate Coca Cola Southwest Beverages system (e.g., cross-functional team members, segment resources) to develop and implement business plan/solution that meets customer needs and drive beverage category profit and volume, contributing to overall sales growth for the customers' entire business.
Solve issues that arise during execution and eliminate barriers.
Track daily, weekly and monthly call activity and performance measurements against assigned goals and expectations.
Collaborate with cross functional team members (e.g. marketing, finance, operations).
Conduct post promotional analysis measuring the success levels of promotions making any necessary changes.
Proactively arrange time and territory to achieve optimum face-to-face selling opportunities.
Host customer events that help align ourselves better with the customer