Altra: Manager, Retention

VF Corporation•Denver, CO

About The Position

At Altra, the Manager of Retention Marketing will be responsible for the implementation of the retention marketing program that encourages repeat purchases. This includes email marketing, text marketing, and content planning for the commerce areas of the website. Altra is on a never-ending journey to seek out opportunities to unlock potential in themselves and others and to create a more diverse and inclusive running community. The company values a team of people driven to discover more about themselves and the world around them.

Requirements

5-7 years of experience and professional achievements in retention/CRM marketing.
Strong organizational skills.
Proficiency in PM (Wrike), DAM tools, Excel/Google Sheets, Coupa, and email marketing platforms (Salesforce, Bluecore).
Experience managing creative projects from brief through execution.
Proven ability to manage and report on annual budgets.
Strong cross‑functional partnership with team leaders and stakeholders.
Hands-on experience with A/B testing for retention marketing.
Experience planning and testing website commerce content.

Nice To Haves

Formal education in a related field

Responsibilities

Lead retention and lifecycle marketing execution across email and SMS, partnering with agencies and internal stakeholders to drive repeat purchase, customer lifetime value, and revenue goals.
Own end‑to‑end email operations, including segmentation, personalization, creative, QA, testing (A/B), calendar management, deployment, and triggered and campaign programs.
Analyze behavioral and performance data to optimize sends, forecasting and reporting on retention results, and implementing execution plans to address revenue gaps.
Develop and execute retention content plans aligned to the integrated marketing calendar, ensuring consistent promotion of key product styles through evergreen and test‑and‑learn strategies.
Drive first‑party data acquisition and continuously document insights to improve personalization and retention performance.
Work with our ecom partners to develop content plans for the key marketing commerce areas of the site linked to integrated marketing calendars.
Assist ecom team in landing page strategies and test plans for both acquisition and retention strategies that optimize performance.
Attend regular internal business meetings and develop fast action plans in conjunction with ecom partners and agency partners to act on insights that drive revenue.
Manage the budget, including retention revenue forecasting, invoicing and actualizing costs for retention tactics.
Manage the creative team and outside partners to ensure successful execution of retention activities.
Monitor competitive marketing activities and provide a perspective to the marketing and ecommerce teams.
Own and manage all ecom/business driven integrated moments (eg. promotions and Black Friday/Cyber Monday etc.).
Manage our CDP database with our internal digital technology team.

Benefits

Additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.
General overview of medical plan rates.
Equal employment opportunity for all applicants and employees.
Reasonable accommodations for qualified individuals during the application process.
Commitment to creating an inclusive environment that welcomes and values the differences among all associates, customers, suppliers and communities.
Commitment to providing equal opportunities in employment, and treating associates and applicants without discrimination.
Commitment to meeting the diverse needs of people with disabilities in a timely manner.
Commitment to digital accessibility, conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design.

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