Altra: Manager, Retention

Altra Running•Denver, CO

About The Position

Altra is seeking a Manager of Retention Marketing to lead the implementation of its retention marketing program. This role is crucial for encouraging repeat purchases and driving customer lifetime value and revenue goals. Key responsibilities include overseeing email and text marketing initiatives, managing end-to-end email operations (segmentation, personalization, creative, QA, A/B testing, deployment, triggered campaigns), and analyzing performance data to optimize strategies and address revenue gaps. The manager will also develop and execute retention content plans aligned with integrated marketing calendars, drive first-party data acquisition, and collaborate with e-commerce partners on website commerce content and landing page strategies. The position involves budget management, overseeing creative teams and external partners, monitoring competitive activities, and managing integrated marketing moments like promotions and Black Friday/Cyber Monday. Additionally, the role requires managing the CDP database with the internal digital technology team. Altra emphasizes a commitment to diversity and inclusion within the running community and its workforce.

Requirements

5-7 years of experience and professional achievements in retention/CRM marketing.
Strong organizational skills with proficiency in PM (Wrike), DAM tools, Excel/Google Sheets, Coupa, and email marketing platforms (Salesforce, Bluecore).
Experience managing creative projects from brief through execution.
Proven ability to manage and report on annual budgets.
Strong cross‑functional partnership with team leaders and stakeholders.
Hands-on experience with A/B testing for retention marketing.
Experience planning and testing website commerce content.

Nice To Haves

Formal education in a related field

Responsibilities

Lead retention and lifecycle marketing execution across email and SMS, partnering with agencies and internal stakeholders to drive repeat purchase, customer lifetime value, and revenue goals.
Own end‑to‑end email operations, including segmentation, personalization, creative, QA, testing (A/B), calendar management, deployment, and triggered and campaign programs.
Analyze behavioral and performance data to optimize sends, forecasting and reporting on retention results, and implementing execution plans to address revenue gaps.
Develop and execute retention content plans aligned to the integrated marketing calendar, ensuring consistent promotion of key product styles through evergreen and test‑and‑learn strategies.
Drive first‑party data acquisition and continuously document insights to improve personalization and retention performance.
Work with our ecom partners to develop content plans for the key marketing commerce areas of the site linked to integrated marketing calendars.
Assist ecom team in landing page strategies and test plans for both acquisition and retention strategies that optimize performance.
Attend regular internal business meetings and develop fast action plans in conjunction with ecom partners and agency partners to acton insights that drive revenue.
Manage the budget, including retention revenue forecasting, invoicing and actualizing costs for retention tactics.
Manage the creative team and outside partners to ensure successful execution of retention activities.
Monitor competitive marketing activities and provide a perspective to the marketing and ecommerce teams.
Own and manage all ecom/business driven integrated moments (eg. promotions and Black Friday/Cyber Monday etc.)
Manage our CDP database with our internal digital technology team.