Manager, Retail & Wholesale Marketing
About The Position
Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people. Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking. Position Overview: marketing strategies that drive product sales across both retail and wholesale channels. This role requires a strong understanding of B2C and B2B marketing, brand positioning, promotional planning, and customer engagement across diverse platforms. The ideal candidate will have experience in both physical and digital retail environments, as well as wholesale relationship management.
Requirements
- 5+ years of experience in marketing with a preferred focus in luxury retail and/or wholesale channels
- Strong knowledge of marketing tools, CRMs, and analytics platforms (e.g Gogle Analytics)
- Excellent communication, project management, and organizational skills
Responsibilities
- Develop and implement marketing campaigns tailored to retail and wholesale audiences.
- Manage creative development with external partners
- Collaborate with sales, product, and design teams to align marketing efforts with business goals.
- Identify trends and insights to optimize spend and performance based on campaign analytics.
- Plan and execute in-store promotions, signage, and seasonal campaigns.
- Coordinate with retail partners and store managers to support brand consistency and visibility.
- Monitor competitor activities and market conditions to inform pricing and positioning strategies.
- Create targeted B2B marketing materials (e.g., product catalogs, trade show presentations, line sheets).
- Support the sales team with pitch decks, lead generation, and customer communications.
- Maintain strong relationships with wholesale clients, offering marketing support and co-branding opportunities.
- Manage digital campaigns including email marketing, social media, and paid advertising.
- Develop content strategies that appeal to both retail consumers and wholesale buyers.
- Monitor and analyze marketing performance metrics across all channels.
- Track KPIs to assess campaign effectiveness and ROI.
- Prepare regular reports and present findings to stakeholders.
Benefits
- A company built on Canadian roots and heritage
- Your work is recognized with a comprehensive and competitive Total Rewards Program
- Opportunities for career growth through numerous internal and external programs
- Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
- Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about
- Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
- Inspiring leaders and colleagues who will lift you up and help you grow
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
Industry
Apparel Manufacturing
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
