Manage, Retail Media and Paid Search
About The Position
iProspect is looking for a Manager, Retail Media and Paid Search to support a large CPG client. Reporting into the Director, Retail Media and Paid Search, the Manager will demonstrate the ability to report and optimize client marketing campaigns across Amazon, Criteo, Instacart, Walmart, and other retail media networks, as well as Traditional Paid Search such as Google and Bing. You will play an essential role on client teams to build and execute large-scale campaigns and tests that deliver on our strategy for the client. You will deliver reporting, insights, and projects in a timely manner and within budget plans supporting the team with flawless execution. You will report to the Director, Commerce & Retail Media., and will not have any managerial responsibilities.
Requirements
- 2+ years of digital performance marketing experience in ecommerce/retail search, paid search, PPC, paid social, programmatic, or related field or 1+ years managing large-scale, complex ecommerce campaigns
- Enthusiasm for performance marketing, new platforms and the exciting world of eCommerce and emerging platforms.
- Experience managing budgets, meeting KPIs and informing KPI goals
Nice To Haves
- SaaS platform (i.e. PacVue, Skai, etc.) and bid management platform experience strongly preferred
Responsibilities
- Manage ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and our client's goals.
- Execute retail campaigns and traditional search campaigns, including account setup, campaign builds, daily optimization, bid strategy development and budget pacing.
- Assist with media plan creation from visual aids to detailed descriptions of partners and strategy.
- Interpret performance reports to provide actionable insights and analysis.
- Ensure campaigns are run to agreed upon best practice guideline.
- Assist and attend both internal and external weekly calls and meetings with clients and vendors.
- Collaborate across our client team and channels.
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
