Manager, Public Relations

Williams-Sonoma • New York, NY

4d • $110,000 - $120,000

About The Position

We are seeking an accomplished PR Manager to amplify our brand values and
storytelling across product launches, collaborations, and key brand moments.
This role will drive innovative press strategies, scale earned media impact, and
build meaningful relationships across media and influencer communities to
increase brand awareness and affinity.

Requirements

• 4–6+ years of experience executing successful public relations campaigns within an agency or in-house brand environment
• Strong relationships with national, lifestyle, and design-industry media
• Deep understanding of the home, design, and retail landscape
• Experience managing influencer partnerships and brand collaborations
• Strong communication, presentation, and organizational skills

Responsibilities

• Monitor the home decor industry and cultural landscape for trends, providing insights and strategic recommendations on emerging talent, influencers, and changes in the media landscape, staying ahead of PR trends and new talent.
• Lead press strategies for product launches, collaborations, and key brand moments
• Partner cross-functionally to support integrated marketing plans
• Develop clear narratives and messaging aligned with brand goals
• Identify timely cultural opportunities to elevate brand visibility
• Support in nurturing relationships and managing partnership relations.
• Architect a modern influencer strategy that moves beyond transactional posts to build authentic brand advocacy that converts including social influencer content.
• Manages relationships with influencers across macro to micro tiers as well as key agency partners on all social media platforms.
• Develop and execute high-impact influencer programming in collaboration with internal teams
• Source, negotiate, and manage influencer and tastemaker partnerships
• Oversee seeding, deliverables, usage rights, timelines, and budgets
• Support collaboration concepting and amplification strategies
• Execute PR rollout plans for partnership launches
• Support in nurturing relationships and managing partnership relations.
• Build and maintain relationships with key editors, journalists, tastemakers, and media partners
• Drive the creation of all press materials, including press releases, media alerts, new store opening alerts and briefing documents, ensuring tone and structure reflect the brand’s elevated and purposeful voice.
• Lead press outreach around product launches, collaborations, and brand milestones to secure impactful media coverage
• Plan and execute press events, experiential activations, and virtual programming
• Monitor coverage and manage reactive communications
• Track KPIs and develop campaign recaps with insights
• Manage PR budgets, timelines, and agency partners

Benefits

• Competitive benefits, including medical, dental, and vision insurance; tax-free spending accounts; same-sex
• domestic partner benefits; commuter benefits; and more
• A 401(k) plan and other investment opportunities
• Paid vacation, holidays, and additional time-off programs
• A generous discount across all Williams-Sonoma, Inc. brands through multiple shopping channels
• Cross-brand and cross-functional career opportunities
• Discounts on nearby gyms and other local businesses

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed