Manager - Public Information (Library) - (Non-Civil Service)

City of Dallas

About The Position

The Manager-Public Information oversees, manages, and facilitates the successful implementation and execution of the city's public information functions to ensure effective communication with the public and the media providing information regarding city policies, operations, programs, services, and news. The Manager – Public Information serves as the strategic communications lead, responsible for planning, directing, and executing comprehensive internal and external communication initiatives. This role ensures accurate, timely, and effective dissemination of information to the public, media, stakeholders, and internal audiences while protecting and enhancing the City’s and Department’s image. The position supports communication, executive-level communications, media relations, and strategic messaging.

Requirements

Principles and practices of public information, public relations, and strategic communications
Media relations, crisis communications, and emergency communication protocols
Government communications, public sector transparency, and public accountability
Digital communications platforms, social media strategy, and web content management
Branding, marketing, and public engagement strategies
Procurement processes, contract management, and budget administration
Graphic design, multimedia production, and digital content development
Performance measurement, reporting, and communication analytics
Exceptional written and verbal communication skills
Strategic planning and organizational communication development
Media engagement and spokesperson communication
Crisis management and high-pressure decision-making
Executive-level communication development
Project management and multi-tasking
Leadership, supervision, and team coordination
Vendor management and negotiation
Budgeting and financial oversight
Stakeholder engagement and relationship management
Ability to communicate complex information clearly to diverse audiences
Ability to make independent decisions related to internal and external communications
Ability to function effectively in high-pressure, time-sensitive environments
Ability to lead and manage multiple communication initiatives simultaneously
Ability to maintain confidentiality and exercise sound professional judgment
Ability to work collaboratively across departments and with external partners
Ability to analyze data, measure communication effectiveness, and improve strategies
Four (4) years of professional-level experience in marketing, public/community relations, communications, and/or social media management, including at least two (2) years of management or supervisory experience.
Bachelor's degree in marketing, communications, political science, journalism, or business/public administration.
High school diploma OR GED plus eight (8) years of the required experience, including two (2) years of management/supervisory responsibilities, will meet the education and experience requirements
An associate's degree in any field plus six (6) years of the required experience, including two (2) years of management/supervisory responsibilities, will meet the education and experience requirements
A bachelor's degree or higher in a non-specified field, plus six (6) years of the required experience, including two (2) years of management/supervisory responsibilities, will meet the education and experience requirements
A master's degree or higher in a specified field, plus two (2) years of the required experience, including two (2) years of management/supervisory responsibilities, will meet the education and experience requirements

Nice To Haves

Ability to speak on camera and via radio to represent the library's newsworthy events.
Lead crisis communication planning, development, and execution, including serving as primary PIO and providing 24/7 on-call response.

Responsibilities

Serve as the primary liaison and spokesperson with local, regional, and national news media; respond to media inquiries and coordinate interviews and press briefings.
Develop, write, and distribute press releases, media advisories, crisis communications, and public statements.
Develop and manage internal and external communication strategies, including newsletters, department updates, public notices, community meeting communications, and customer responses.
Oversee social media strategy and operations, including content development, monitoring, analytics tracking, and public engagement.
Manage and oversee website content, including creation of new pages, updates to existing content, publishing public notices, and ensuring accuracy and accessibility of information.
Develop executive communications, including talking points, speeches, external publications, executive correspondence, and departmental updates.
Prepare written materials and communications related to budget, financial information, and operational updates for executive leadership and City management.
Manage and coordinate design, graphics, photography, and video production for internal and external communications and events.
Oversee the development and distribution of annual reports, division performance reports, and communication metrics.
Develop and submit award applications and recognition submissions on behalf of the department.
Manage procurement processes and vendor relationships, including scopes of work, quotes, contracts, invoices, billing, delivery orders (DOs), and requisitions (RCs).
Administer and manage division communication budgets and expenditures.
Establish short- and long-term communication goals aligned with departmental and City objectives.
Provide strategic communication counsel to executive leadership, departments, and partners.
Execute special projects and ad-hoc initiatives for the department and partnered departments.
Supervise, coordinate, and oversee communication-related staff, contractors, and vendors.
Ensure compliance with City policies, branding standards, communication protocols, and public information regulations.