Manager, Promotions and Copy

Gap Inc.

20d

About The Position

About the Role The Manager, Promotions & Copy will lead the strategy, planning, and execution of all promotional and seasonal merchandising campaigns across digital platforms. This role will drive cross-functional coordination to ensure timely and high-impact execution of marketing moments, markdown events, and category-specific storytelling. What You'll Do Partner on the digital promotional calendar, ensuring alignment across Site, and vehicle teams. Lead promotional merchandising for key brand events (e.g., Back-to-School, Black Friday, End-of-Season) across US and Canada sites. Partner with Analytics and Planning to evaluate promotion effectiveness and drive continuous customer journey improvement. Guide Creative & Brand partners on site needs and promotional asset requirements. Manage site readiness and QA for all promo-related updates. Lead a team of assistants, coordinators, and/or specialists focused on promotions and markdown execution. Own promotional copy across PDPs and coordinate with Product and Marketing teams to ensure accuracy and consistency. Who You Are 7+ years of ecommerce or site merchandising experience with deep knowledge of promotional strategy. Demonstrated success managing high-impact seasonal campaigns and cross-functional workflows. Ability to interpret performance metrics and optimize execution based on learnings. Strong planning, prioritization, and stakeholder alignment skills. Experience managing and developing a team. Strong storytelling and copywriting skills a plus. At Gap Inc., we’re more than the clothes we make. We’re a collective of brands united by the belief that real people can (and should) drive real change. We’re a company that’s been synonymous with equality and inclusivity since our founding. The first of our industry to translate our commitment to sustainability into true accountability. Made stronger by our global team’s unique personalities, passions and pride, we set out every day to make the world a bit bolder and a bit brighter.

Requirements

• 7+ years of ecommerce or site merchandising experience with deep knowledge of promotional strategy.
• Demonstrated success managing high-impact seasonal campaigns and cross-functional workflows.
• Ability to interpret performance metrics and optimize execution based on learnings.
• Strong planning, prioritization, and stakeholder alignment skills.
• Experience managing and developing a team.

Nice To Haves

• Strong storytelling and copywriting skills a plus.

Responsibilities

• Partner on the digital promotional calendar, ensuring alignment across Site, and vehicle teams.
• Lead promotional merchandising for key brand events (e.g., Back-to-School, Black Friday, End-of-Season) across US and Canada sites.
• Partner with Analytics and Planning to evaluate promotion effectiveness and drive continuous customer journey improvement.
• Guide Creative & Brand partners on site needs and promotional asset requirements.
• Manage site readiness and QA for all promo-related updates.
• Lead a team of assistants, coordinators, and/or specialists focused on promotions and markdown execution.
• Own promotional copy across PDPs and coordinate with Product and Marketing teams to ensure accuracy and consistency.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed