Manager, Promotions and Copy
About The Position
About the Role The Manager, Promotions & Copy will lead the strategy, planning, and execution of all promotional and seasonal merchandising campaigns across digital platforms. This role will drive cross-functional coordination to ensure timely and high-impact execution of marketing moments, markdown events, and category-specific storytelling. What You'll Do Partner on the digital promotional calendar, ensuring alignment across Site, and vehicle teams. Lead promotional merchandising for key brand events (e.g., Back-to-School, Black Friday, End-of-Season) across US and Canada sites. Partner with Analytics and Planning to evaluate promotion effectiveness and drive continuous customer journey improvement. Guide Creative & Brand partners on site needs and promotional asset requirements. Manage site readiness and QA for all promo-related updates. Lead a team of assistants, coordinators, and/or specialists focused on promotions and markdown execution. Own promotional copy across PDPs and coordinate with Product and Marketing teams to ensure accuracy and consistency.
Requirements
- 7+ years of ecommerce or site merchandising experience with deep knowledge of promotional strategy.
- Demonstrated success managing high-impact seasonal campaigns and cross-functional workflows.
- Ability to interpret performance metrics and optimize execution based on learnings.
- Strong planning, prioritization, and stakeholder alignment skills.
- Experience managing and developing a team.
Nice To Haves
- Strong storytelling and copywriting skills a plus.
Responsibilities
- Partner on the digital promotional calendar, ensuring alignment across Site, and vehicle teams.
- Lead promotional merchandising for key brand events (e.g., Back-to-School, Black Friday, End-of-Season) across US and Canada sites.
- Partner with Analytics and Planning to evaluate promotion effectiveness and drive continuous customer journey improvement.
- Guide Creative & Brand partners on site needs and promotional asset requirements.
- Manage site readiness and QA for all promo-related updates.
- Lead a team of assistants, coordinators, and/or specialists focused on promotions and markdown execution.
- Own promotional copy across PDPs and coordinate with Product and Marketing teams to ensure accuracy and consistency.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
